文案写作课程可以帮助您学习有说服力的写作技巧、受众定位、品牌声音发展和有效的标题创作。您还可以掌握制作有说服力的 Call to Action、针对搜索引擎优化内容以及了解消费者心理等方面的技能。许多课程都会介绍一些工具,如用于跟踪参与度的 Google Analytics、用于编辑的 Grammarly 以及用于简化写作流程的各种 Content Management System。

您将获得的技能: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Marketing, Web Analytics and SEO, Marketing Strategies, Advertising, Customer Engagement
初级 · 课程 · 1-4 周

Starweaver
您将获得的技能: Revenue Management, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Capital Expenditure, Financial Statement Analysis, Cost Control, Social Media Marketing, Hospitality Management, Social Media, Innovation, Financial Forecasting, Finance, Operations Management, Prototyping, Strategic Planning, Capital Budgeting, Search Engine Optimization, Key Performance Indicators (KPIs)
中级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: 在线广告, 内容创作, Prompt Engineering, 社交媒体内容, 文案写作, 目标受众, 生成式人工智能, 营销心理学, 广告, 博客
初级 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: A/B 测试, 内容创作, 内容营销, 搜索引擎优化, 竞争分析, 关键绩效指标 (KPI), 内部审计, 设定目标, 网络分析和 SEO, 搜索引擎营销, 关键词研究, 关系管理, 期望管理, 内容战略, 营销, 内容性能分析, 预测
中级 · 课程 · 1-4 周

Starweaver
您将获得的技能: Data Storytelling, Active Listening, Non-Verbal Communication, Business Writing, Sales Presentation, Concision, Sales Strategy, Copywriting, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Business Correspondence, Customer Relationship Management (CRM) Software, Storytelling, Business Communication, Communication Strategies, Technical Communication, Communication, Marketing Communications
中级 · 专项课程 · 1-3 个月

您将获得的技能: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Email Automation, Personally Identifiable Information, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting
初级 · 课程 · 1-3 个月

IE Business School
您将获得的技能: Marketing Communications, Integrated Marketing Communications, Advertising, Brand Loyalty, Brand Management, Marketing, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Social Media Marketing, Digital Marketing, Marketing Management, Search Engine Optimization, Communication Strategies, Crisis Management, Communication, Consumer Behaviour
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: A/B 测试, 内容创作, ChatGPT, 社交媒体内容, Prompt Engineering, 营销策略, 营销分析, 文案写作, 生成式人工智能, 广告, 营销, 客户洞察
初级 · 指导项目 · 不超过 2 小时

University of California, Davis
您将获得的技能: 搜索引擎优化, 内容创作, 社交媒体, 内容营销, 网络分析和 SEO, 建立关系, 搜索引擎营销, 社交媒体营销, 关键词研究, 影响, 品牌意识, 目标受众, 数字媒体战略, 内容战略, 社交媒体战略
中级 · 课程 · 1-4 周

Meta
您将获得的技能: 内容创作, 营销材料, 社交媒体, 数字广告, 社交媒体营销, 社交媒体内容, 信息隐私, 目标受众, 文案写作, 付费媒体, 品牌管理, Facebook, 广告, 营销活动经理, 数据收集, 社交媒体活动, Instagram
初级 · 课程 · 1-3 个月

您将获得的技能: Customer Engagement, Canva (Software), Selling Techniques, Video Production, Presentations, Promotional Materials, Copywriting, Promotional Strategies, Multimedia, Marketing, Social Media Marketing, Value Propositions, Content Creation, Animations
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Email Marketing, Social Media Content, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Branding, Digital Marketing, Marketing Design, Marketing, Content Management Systems
初级 · 指导项目 · 不超过 2 小时