整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

Emory University
您将获得的技能: Financial Statements, Return On Investment, Business Strategy, Cash Flows, Supply Chain, Supply Chain Management, Financial Analysis, Income Statement, Corporate Finance, Balance Sheet, Corporate Strategy, Six Sigma Methodology, Business Valuation, Organizational Strategy, Gross Profit, Marketing Strategies, Market Dynamics, Marketing Communications, Target Market, Lean Six Sigma
初级 · 专项课程 · 3-6 个月

您将获得的技能: Predictive Modeling, Data Visualization, Data Presentation, Data-Driven Decision-Making, Advanced Analytics, Business Analytics, AI Enablement, Business Reporting, Global Marketing, User Feedback, Regional Sales, Presentations, Key Performance Indicators (KPIs), Law, Regulation, and Compliance
初级 · 课程 · 1-4 周

Creo Incubator
您将获得的技能: Productivity, Relationship Building, Resilience, Time Management, Goal Setting, Professional Development, Personal Development, Professional Networking, Prioritization, Emotional Intelligence, Social Skills, Organizational Skills, Empathy & Emotional Intelligence, Ability To Meet Deadlines, Self-Awareness, Communication, General Networking
初级 · 课程 · 1-4 周

Meta
您将获得的技能: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Data Management, Data Collection, Data Governance, Bayesian Statistics, Data Visualization, Descriptive Statistics, Statistical Hypothesis Testing, Information Privacy, Data Cleansing, Pandas (Python Package), Data Quality, Data Analysis, Data Visualization Software, Spreadsheet Software, Exploratory Data Analysis, SQL, Python Programming
初级 · 专业证书 · 3-6 个月

您将获得的技能: Facebook, Customer Engagement, Customer Insights, Marketing Analytics, Target Audience, Social Media Content, Social Media Marketing, Advertising, Social Media, Drive Engagement, Social Media Management, Social Media Campaigns, Marketing, Content Marketing, Customer Communications Management
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Target Audience, Facebook, Advertising, Online Advertising, Social Media Campaigns, Paid media, Marketing, Social Media, Customer Data Management, Digital Marketing
高级设置 · 指导项目 · 不超过 2 小时
Ludwig-Maximilians-Universität München (LMU)
您将获得的技能: 留住客户, 增长战略, 兼并与收购, 市场动态, 合规管理, 竞争分析, 企业战略, 市场分析, 产品战略, 战略伙伴关系, 营销, 新业务开发
混合 · 课程 · 1-3 个月

Coursera
您将获得的技能: Multimedia, Canva (Software), Animations, Design, Graphic and Visual Design Software, Video Production, Graphic Design, Graphic and Visual Design, Marketing
初级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: Marketing Analytics, Business Intelligence, Predictive Modeling, Business Analytics, Google Analytics, Customer Analysis, Analytics, Model Evaluation, Predictive Analytics, Advanced Analytics, Customer Insights, Trend Analysis, Artificial Intelligence, Performance Metric, Natural Language Processing
初级 · 课程 · 1-4 周

University of Virginia
您将获得的技能: 客户分析, 收入管理, 消费者行为, 市场动态, 统计方法, 成本效益分析, 案例研究, 竞争分析, 成本会计, 回归分析, 价格谈判, 需求规划, 经济学, 产品战略, 营销渠道
初级 · 课程 · 1-4 周

University of Virginia
您将获得的技能: 数据驱动的决策制定, 产品路线图, 创新, 设计与产品, 业务建模, 客户洞察, 产品管理, Agile 方法论, 产品改进, 利益相关者的参与, 网络分析, 设计思维, 新产品开发, 客户参与
初级 · 课程 · 1-4 周
University of Colorado Boulder
您将获得的技能: 在线广告, Google 广告, 绩效营销, 付费媒体, 数据伦理, 数字化营销, 客户数据管理, 消费者行为, 数字广告, 营销, 点击付费广告, 广告, 广告活动, 情境广告, A/B 测试
初级 · 课程 · 1-3 个月