市场研究课程可以帮助您学习数据收集技术、 Survey Design、消费者行为分析和竞争格局评估。您可以掌握解读市场趋势、细分目标受众和开展焦点小组的技能。许多课程都会介绍 SPSS、Tableau 和 Google Analytics 等工具,这些工具支持分析数据和 Visualization 见解,从而为业务战略提供依据。

Coursera
您将获得的技能: Pay Per Click Advertising, Performance marketing, Google Ads, Keyword Research, Advertising Campaigns, Search Engine Marketing, Marketing Budgets, Online Advertising, Paid media, Advertising, Digital Advertising, Marketing, Data-Driven Decision-Making, Digital Marketing, Sales Presentation, Performance Metric
初级 · 课程 · 1-4 周

Queen Mary University of London
您将获得的技能: 概率与统计, 数据分析, 营销分析, 数据预处理, 定量研究, 相关性分析, 统计方法, 回归分析, 投资回报, 数字营销, 探索性数据分析, 分析, 市场研究, 统计分析, 数据清理
初级 · 课程 · 1-4 周

University of Minnesota
您将获得的技能: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Persona Development, Value Propositions, Strategic Partnership, New Business Development, Product Management, Business Strategy, Business Modeling, Product Lifecycle Management, Product Requirements
初级 · 课程 · 1-3 个月

University of Maryland, College Park
您将获得的技能: 竞争分析, 目标市场, 用户反馈, 产品测试, 产品战略, 客户分析, 用户体验, 价值主张, 新产品开发, 构思, 需求评估, 产品管理, 产品开发, 产品改进, 产品要求, 产品设计, 市场分析
初级 · 课程 · 1-3 个月

University of Michigan
您将获得的技能: 网络分析, 数据收集, 数据分析, 研究方法, 分析, 研究设计, A/B 测试, 网络分析和搜索引擎优化, 抽样(统计), 调查, 样本量的确定, 创建调查, 定性研究, 可用性测试, 用户研究
初级 · 课程 · 1-3 个月

University of California, Davis
您将获得的技能: 数据故事, 战略营销, 数据分析, 数据综合, 客户洞察, 演讲, 目标受众, 社交媒体营销, 数字营销, 市场营销, 广告, 语言交流技能, 数据可视化软件, Microsoft PowerPoint, 市场研究, 市场分析
中级 · 课程 · 1-4 周

S.P. Jain Institute of Management and Research
您将获得的技能: Product Strategy, Marketing Management, Target Market, Consumer Behaviour, Product Lifecycle Management, Strategic Marketing, Brand Strategy, Marketing Strategies, Marketing Communications, Market Share, Integrated Marketing Communications, Marketing Channel, Competitive Analysis
初级 · 课程 · 1-3 个月

您将获得的技能: Benchmarking, Competitive Analysis, Market Research, Market Dynamics, Business Research, Market Analysis, Report Writing, Business Metrics, Market Intelligence, Business Strategy, Strategic Decision-Making, Business Communication, Data-Driven Decision-Making
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: Consumer Behaviour, Survey Creation, Market Research, Data Analysis, Marketing, Data Collection, Marketing Psychology, Marketing Strategies, Research Design, Market Data, Target Market, Experimentation, Decision Making, B2B Sales
初级 · 课程 · 1-4 周

IESE Business School
您将获得的技能: 营销策略, 产品战略, 消费者行为, 品牌战略, 营销分析, 客户洞察, 营销策划, 营销渠道, 数字营销, 价值主张, 市场营销, 目标受众, 战略营销, 品牌管理, 市场分析, 营销传播
混合 · 课程 · 1-4 周

Kennesaw State University
您将获得的技能: Target Market, Strategic Marketing, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Growth Strategies, Market Analysis, Marketing Psychology, Revenue Management, Promotional Strategies, Competitive Analysis, Consumer Behaviour
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: Market Opportunities, Market Analysis, Market Research, Competitive Analysis, Marketing Management, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Strategic Thinking, Business Strategy, Marketing Strategy and Techniques, Business Analysis, Strategic Planning
初级 · 课程 · 1-4 周