市场营销课程可帮助您了解如何接触受众、确定信息并分析营销活动的效果。您可以培养在战略、细分、内容、优化和分析方面的能力。许多课程都使用了专业背景下使用的工具。

University of Maryland, College Park
您将获得的技能: 写作, 商务写作, 专业发展, 目标市场, 战略营销, 招聘, 面试技巧, 营销, 叙事, 沟通, 演讲, 智能目标, 营销策划, 个人属性
混合 · 课程 · 1-3 个月

您将获得的技能: Instagram, Storytelling, Content Creation, Marketing Design, Facebook, Graphic and Visual Design Software, Social Media, Social Media Content, Graphic Design, Social Media Marketing, Marketing Materials
初级 · 指导项目 · 不超过 2 小时

Simplilearn
您将获得的技能: Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Performance Metric, Marketing Strategies, Digital Marketing, Data-Driven Decision-Making, Return On Investment, Analytics, Heat Maps, Customer Engagement
初级 · 课程 · 1-4 周

您将获得的技能: Facebook, Target Audience, Social Media Campaigns, Social Media, Social Media Marketing, Advertising, Social Media Content, Digital Advertising, Videography
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Canva (Software), Animations, Social Media Content, Social Media, Social Media Marketing, Graphic Design, Graphic and Visual Design, Content Creation, Multimedia, Organizational Skills, Marketing
中级 · 指导项目 · 不超过 2 小时

University of California, Santa Cruz
您将获得的技能: 企业战略, 项目管理, 电子商务, 打造品牌, 业务沟通, 创业, 社交媒体营销, 业务过程, 搜索引擎优化, 营销, 用户关系管理, 工作流程管理, 业务规划, 网页设计与开发
初级 · 课程 · 1-4 周

Fundação Instituto de Administração
您将获得的技能: Business Strategy, Business Management, People Management, Corporate Finance, Organizational Structure, Business Planning, Financial Analysis, Leadership and Management, Marketing, Competitive Analysis, Go To Market Strategy, Branding, Decision Making
初级 · 课程 · 1-3 个月

您将获得的技能: Google Ads, Pay Per Click Advertising, Search Engine Marketing, Campaign Management, Digital Advertising, Registration, Marketing, Keyword Research, Advertising, Digital Marketing, Test Planning
初级 · 课程 · 1-4 周

您将获得的技能: Value Propositions, Emotional Intelligence, Business Planning, Productivity, Financial Statements, Financial Acumen, User Research, Target Audience, Business Marketing, Microsoft Excel, Marketing Strategies, Customer Acquisition Management, Content Marketing, Financial Analysis, Branding, Market Research, Social Media Strategy, Adaptability, Digital Marketing, Data Visualization
初级 · 专项课程 · 3-6 个月

University of Washington
您将获得的技能: Python 程序设计, 应用编程接口 (API), 数据分析, 数据收集, 统计方法, 非结构化数据, 文本挖掘, 相关性分析, 社交网络分析, 回归分析, 数据可视化软件, 案例研究, R 语言程序设计(中文版), 数据可视化, 统计分析
中级 · 课程 · 1-4 周

您将获得的技能: Data Storytelling, Storytelling, Design Thinking, Business Strategy, Business Modeling, Business Solutions, Marketing Communications, Data Visualization, Brand Strategy, Project Portfolio Management, Business Planning, Growth Strategies, Technology Strategies, Business Process, Digital Transformation, Risk Management, Innovation, Strategic Communication, Presentations, Strategic Thinking
中级 · 专项课程 · 3-6 个月

University of Colorado Boulder
您将获得的技能: Brand Strategy, Market Research, Branding, Target Audience, Social Media, Competitive Analysis, Marketing, Customer Engagement, Professional Networking, Marketing Strategies, Social Media Strategy, Performing Arts, Content Strategy, Marketing Channel, Entrepreneurship
中级 · 课程 · 1-4 周