搜索引擎营销课程可以帮助您学习关键词研究、广告文案写作、营销活动管理和绩效分析。您可以掌握优化登陆页面、了解竞价策略以及利用解析提高投资回报率的技能。许多课程都会介绍 Google Ads 和 SEMrush 等工具,这些工具有助于执行有效的营销活动并跟踪其成功与否。

Alex Genadinik
您将获得的技能: Google Analytics, Web Analytics, Content Performance Analysis, Performance Metric, Responsive Web Design
混合 · 课程 · 1-3 个月

您将获得的技能: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Driving engagement, Strategic Marketing, Online Advertising, Performance Metric, Copywriting, Sales, Decision Making, Automation
初级 · 课程 · 1-4 周
University of Colorado Boulder
您将获得的技能: 消费者行为, Google 广告, 自动化, 数字广告, 网络分析和 SEO, 在线广告, 广告, 搜索引擎营销, 情境广告, A/B 测试, 点击付费广告, 广告活动, 搜索引擎优化, 关键词研究, 绩效营销
初级 · 课程 · 1-3 个月

您将获得的技能: Social Media Management, Social Media, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Online Advertising, Social Media Campaigns, Pay Per Click Advertising, Content Creation, Customer Retention, Instagram, Paid media, Customer Relationship Building, E-Commerce, Digital Marketing, TikTok, Driving engagement, Keyword Research, Brand Marketing
初级 · 专项课程 · 1-3 个月

您将获得的技能: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Keyword Research, Digital Marketing, Marketing Effectiveness, Advertising, Brand Strategy, Market Analysis, Goal Setting
混合 · 课程 · 1-4 周

您将获得的技能: Google Ads, Advertising Campaigns, Search Engine Marketing, Campaign Management, Pay Per Click Advertising, Performance marketing, Keyword Research, Performance Measurement, Online Advertising, Digital Advertising, Advertising, Marketing, Copywriting, Quality Assessment
初级 · 课程 · 1-3 个月

University of California, Davis
您将获得的技能: 消费者行为, Algorithm, 网络分析和 SEO, 角色开发, 品牌意识, 打造品牌, 关键词研究, 目标市场, 目标受众, 搜索引擎优化, 数据分析, 数字化营销, 业务报告, 内容战略, 用户研究, 社交媒体战略
初级 · 课程 · 1-4 周

您将获得的技能: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Analysis, Performance marketing, Bidding, Campaign Management, Online Advertising, Digital Advertising, Web Analytics, Advertising, Performance Metric, Keyword Research, Key Performance Indicators (KPIs), Target Audience, Performance Management
初级 · 课程 · 1-3 个月

Universidades Anáhuac
您将获得的技能: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Marketing Strategies, Email Marketing, Web Analytics and SEO, Social Media Marketing, Keyword Research, Content Marketing, Digital Transformation, Marketing Effectiveness, Social Media Strategy, Customer Analysis, Marketing Analytics, Data Analysis, Paid media, Return On Investment
初级 · 课程 · 1-3 个月

University of California, Davis
您将获得的技能: 竞争分析, 期望管理, 网络分析和 SEO, 预测, 内容性能分析, 搜索引擎营销, 内容营销, 内容创作, 关系管理, 关键词研究, A/B 测试, 营销, 设定目标, 关键绩效指标 (KPI), 搜索引擎优化, 内部审计, 内容战略
中级 · 课程 · 1-4 周

Simplilearn
您将获得的技能: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Performance Analysis, Performance Metric, Performance Management, Analytics
初级 · 课程 · 1-4 周

SkillsBooster Academy
您将获得的技能: Keyword Research, Search Engine Optimization, Content Creation, Competitive Analysis, Web Analytics and SEO, Data Ethics, Search Engine Marketing, ChatGPT, Content Performance Analysis, Artificial Intelligence, Marketing, Marketing Materials, Business Strategy, Digital Marketing, Marketing Strategy and Techniques, Digital Media Strategy, Content Marketing, Market Research, Business Ethics, Product Strategy
中级 · 课程 · 1-3 个月