社交媒体解析课程可以帮助您学习数据收集技巧、受众细分、参与度指标和营销活动绩效评估。您可以培养解读社交媒体趋势、优化内容策略以及利用洞察力推动营销决策的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Sprout Social 等工具,帮助您分析用户行为和衡量社交媒体工作的效果。

University of Colorado Boulder
您将获得的技能: Network Analysis, Social Network Analysis, Marketing Analytics, Unstructured Data, Semantic Web, Statistical Methods, Text Mining, Data Structures, JSON, Natural Language Processing, Data Visualization Software, Python Programming
攻读学位
中级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 消费者行为, 数据收集, 营销分析, 营销策略, 数据分析, 监管合规, 分析, 营销, 网络分析, 数字化营销, 数据可视化, 数据可视化软件, 营销效果
攻读学位
初级 · 课程 · 1-4 周

Meta
您将获得的技能: 社交媒体内容, 社交媒体战略, 文案写作, 数据收集, 营销材料, 付费媒体, Facebook, 数字广告, 社交媒体, 营销, 信息隐私, 广告, Instagram, 社交媒体营销, 内容创作, 品牌管理, 广告活动, 社交媒体活动, 在线广告, 营销活动经理
初级 · 课程 · 1-3 个月
University of Colorado Boulder
您将获得的技能: 社交媒体战略, 社交媒体, 付费媒体, 推动参与, Facebook, 广告, 数字广告, 社交媒体营销, Instagram, 商业道德, 品牌意识, 目标受众, 网络分析, 广告活动, 内容性能分析, 社交媒体活动, 在线广告, 营销传播
初级 · 课程 · 1-4 周

您将获得的技能: Marketing Automation, Marketing Analytics, Digital Marketing, MarTech, Predictive Analytics, Advanced Analytics, Predictive Modeling, Analytics, Marketing, Marketing Strategies, Customer Analysis, Digital Advertising, Marketing Channel, Data Analysis, Natural Language Processing, Automation, Data Ethics, Business Ethics, Video Production, Machine Learning
初级 · 课程 · 1-4 周

您将获得的技能: Benchmarking, Search Engine Optimization, Content Performance Analysis, Keyword Research, Marketing Analytics, Key Performance Indicators (KPIs), Performance Analysis, Web Analytics and SEO, Performance Measurement, Content Strategy, Performance Improvement, Driving engagement, Trend Analysis, Customer Insights
初级 · 课程 · 1-4 周

University of Amsterdam
您将获得的技能: 统计, Minitab, 逻辑回归, 统计假设检验, 精益六西格玛, 数据分析, 回归分析, 流程改进, 统计分析, Variance 分析, 柱状图, 数据可视化软件, 概率分布, 箱形图
初级 · 课程 · 1-3 个月

Illinois Tech
您将获得的技能: Web Analytics, Paid media, Digital Marketing, Email Marketing, Marketing Analytics, Social Media Marketing, Earned Media, Social Media Campaigns, Social Media, Analytics, Owned Media, Digital Advertising, Performance Measurement, Mobile Banking, Data-Driven Decision-Making, Consumer Behaviour, Data Ethics, Key Performance Indicators (KPIs), Data Collection
中级 · 课程 · 1-3 个月

您将获得的技能: Data Visualization, Regression Analysis, Data Storytelling, Advanced Analytics, Statistical Analysis, Data Analysis, Business Analysis, Project Design, Python Programming, Machine Learning Methods, Artificial Intelligence, Machine Learning, Portfolio Management, Project Documentation
高级设置 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Pay Per Click Advertising, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Digital Marketing, Data-Driven Decision-Making, A/B Testing, Data Analysis, Contextual Advertising, Big Data, Key Performance Indicators (KPIs), Customer Data Management, Predictive Analytics, Artificial Intelligence and Machine Learning (AI/ML), Consumer Behaviour, Machine Learning
初级 · 课程 · 1-4 周

Amazon Web Services
您将获得的技能: Data-Driven Decision-Making, Data Lakes, Analytics, Data Architecture, Data Warehousing, Data Management, Data Analysis, Big Data, Business Analytics, Data Storage, Amazon Web Services, Machine Learning, Data Strategy
混合 · 课程 · 1-4 周

您将获得的技能: Content Performance Analysis, TikTok, Driving engagement, Marketing Analytics, Content Strategy, Performance Metric, Key Performance Indicators (KPIs), Analytics, Data-Driven Decision-Making, Brand Awareness
初级 · 课程 · 1-4 周