品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

您将获得的技能: Social Media Content, Social Media Management, Social Media, Content Creation, Social Media Marketing, Content Performance Analysis, Social Media Strategy, Social Media Campaigns, Content Management, Instagram, Drive Engagement, Digital Media Strategy, Content Strategy, Facebook, Brand Management, Customer Engagement
初级 · 课程 · 1-4 周

您将获得的技能: Innovation, User Feedback, Growth Mindedness, Resilience, Adaptability, Open Mindset, Entrepreneurship, Creative Problem-Solving, Strategic Thinking, Lifelong Learning, Market Research, Sustainable Business, Continuous Improvement Process, Business, Data-Driven Decision-Making
中级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Marketing Materials, Marketing Collateral, Marketing Design, Canva (Software), Cross-Channel Marketing, Promotional Materials, Integrated Marketing Communications, Brochures, Graphic Design, Advertising Campaigns, Layout Design, Digital Design, Style Guides, Typography, Branding, Digital Advertising
初级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 营销策略, 内容创作, 整合营销传播, 社交媒体战略, A/B 测试, 自有媒体, 客户参与, 社交媒体营销, 推动参与, Facebook, 广告, 赢得媒体, 社交媒体, 付费媒体, 媒体战略, 内容营销, 关键绩效指标 (KPI), 全球营销, 数字广告
混合 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 员工队伍规划, 协作, 人力资源战略, 绩效管理, 数据驱动的决策制定, 网络分析, 组织效能, 数据分析, 留住员工, 人力资源分析, 预测分析, 员工绩效管理, 分析, 人力资源, 人才管理, 性能分析
混合 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Marketing Automation, AI Personalization, Marketing Effectiveness, Marketing, Content Marketing, Marketing Strategies, MarTech, Advertising Campaigns, Agentic Workflows, AI Enablement, Marketing Analytics, Customer Relationship Management, Data-Driven Decision-Making, Social Media Management, Customer experience improvement
中级 · 课程 · 1-4 周

您将获得的技能: Budget Management, Account Strategy, Productivity Software, Financial Management, Financial Data, Administrative Support, Sales Process, Customer Relationship Management (CRM) Software, Key Performance Indicators (KPIs), Customer Service, Account Management, Microsoft Copilot, Content Management, AI Personalization, Customer experience improvement, Microsoft 365, Relationship Building, Consultative Approaches, Solution Selling, Generative AI
高级设置 · 专业证书 · 3-6 个月
University of Illinois Urbana-Champaign
您将获得的技能: 营销策略, 企业战略, 改善客户体验, 营销, 数字化营销, 营销渠道, 案例研究, 消费者行为, 营销管理, MarTech, 创新, 业务转型, 全球营销, 数字化转型
攻读学位
初级 · 课程 · 1-4 周
您将获得的技能: Hugging Face, Large Language Modeling, MLOps (Machine Learning Operations), Generative AI, Artificial Intelligence and Machine Learning (AI/ML), AI Product Strategy, Transfer Learning, Applied Machine Learning, AI Personalization, Model Deployment, Model Evaluation, Responsible AI, Performance Tuning, Model Based Systems Engineering, Program Evaluation, Analysis
中级 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Generative AI Agents, Generative AI, ChatGPT, Self Service Technologies, Customer Service, Customer Support, Customer Communications Management, Personalized Service, Customer Engagement, AI Enablement, AI Workflows, Customer experience improvement, Customer and Client Support, Microsoft Copilot, Customer Insights, Artificial Intelligence, Customer Relationship Management, Automation, Natural Language Processing
初级 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Sales Process, Sales Presentations, Verbal Communication Skills, Product Knowledge, Communication, Sales, Non-Verbal Communication, Sales Strategy, Microsoft Copilot, Generative AI Agents, Personalized Service, Customer Relationship Management (CRM) Software, AI Enablement
高级设置 · 课程 · 1-4 周
Starweaver
您将获得的技能: Cyber Governance, Cyber Security Strategy, Cybersecurity, Strategic Leadership, Cyber Risk, Strategic Communication, Safety Culture, Stakeholder Communications, Business Leadership, Security Management, Governance, IT Management, Communication Strategies, Computer Security Awareness Training, Security Awareness, Culture Transformation, Performance Metric, Communication, Business Metrics, Employee Training
高级设置 · 课程 · 1-3 个月