整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

University of California, Davis
您将获得的技能: Copywriting, Social Media Marketing, Content Marketing, Driving engagement, Email Marketing, Brand Management, Marketing, Advertising Campaigns, Search Engine Optimization
中级 · 课程 · 1-4 周

Vanderbilt University
您将获得的技能: Prompt Engineering, ChatGPT, Prompt Patterns, Generative AI, LLM Application, AI Enablement, Human Resources, Management Training And Development, Employee Performance Management, Performance Review, Professional Development, Policy Development, New Hire Orientations, Communication, Communication Planning, Human Development, Recruitment, Interviewing Skills, Talent Recruitment, Policy Analysis
初级 · 专项课程 · 1-3 个月

University of California, Davis
您将获得的技能: 数据分析, 打造品牌, 社交媒体战略, 角色开发, Algorithm, 网络分析和 SEO, 消费者行为, 搜索引擎优化, 数字化营销, 品牌意识, 关键词研究, 目标受众, 目标市场, 内容战略, 业务报告, 用户研究
初级 · 课程 · 1-4 周

您将获得的技能: AI Product Strategy, Sprint Retrospectives, Backlogs, Agile Product Development, Agile Software Development, Stakeholder Communications, Agile Methodology, Responsible AI, Generative AI, Kanban Principles, Product Roadmaps, Virtual Teams, Information Technology, Agile Project Management, Computer Hardware, Product Strategy, Product Management, ChatGPT, Stakeholder Management, Sprint Planning
初级 · 专业证书 · 3-6 个月

JetBrains
您将获得的技能: Integrated Development Environments, Python Programming, File I/O
初级 · 课程 · 1-3 个月
University of Illinois Urbana-Champaign
您将获得的技能: Digital Media Strategy, Social Media Marketing, Digital Marketing, Social Media, Marketing Communications, Digital Advertising, Marketing Channel, Customer Engagement, Media Strategy, Marketing, Advertising, User Feedback, Marketing Strategies, Target Audience, Consumer Behaviour, Communication, Mobile Banking
混合 · 课程 · 1-4 周

Università di Napoli Federico II
您将获得的技能: Presentations, Oral Expression, Business Communication, Business Correspondence, English Language, Verbal Communication Skills, Negotiation, Business Writing, Interviewing Skills, Writing, Vocabulary, Report Writing, Data Storytelling, Taking Meeting Minutes, Language Competency, Interpersonal Communications, Education and Training, Communication, Language Learning, Formal Learning
中级 · 专项课程 · 3-6 个月

University of California, Irvine
您将获得的技能: 传播规划, 利益攸关方沟通, 项目绩效, 风险分析, 项目管理, 范围管理, 变更控制, 项目关闭, 项目文件, 风险管理, 变革管理
混合 · 课程 · 1-3 个月

IE Business School
您将获得的技能: 数据分析, 创建调查, 焦点小组, 实验, 商业研究, 消费者行为, 调查, 营销策略, 商业营销, 市场调查, 市场分析, 研究方法, 研究报告, 决策, 客户分析, 研究设计
初级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 数据驱动的决策制定, 商业分析, 客户洞察, 分析, 消费者行为, 数据收集, 市场调查, 描述性分析, 预测分析, 工艺优化, 营销分析, 客户分析, 回归分析
混合 · 课程 · 1-3 个月

您将获得的技能: Prompt Engineering, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, AI Enablement, Generative AI, Marketing Strategy and Techniques, Blogs, Digital Marketing, Content Marketing, Content Creation, Web Content, Semantic Web, Keyword Research, Content Strategy, Growth Strategies, Artificial Intelligence, Web Analytics, Competitive Analysis, Performance Measurement
中级 · 专项课程 · 1-3 个月

Peking University
您将获得的技能: 语言能力, 语言学习, 语法, 口语理解, 沟通, 词汇
混合 · 课程 · 1-3 个月