整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

Coursera
您将获得的技能: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Development, Customer Communications Management, Sales Pipelines, Dashboard, Data Management, Customer Service, Marketing, Sales Operations, Team Oriented
初级 · 指导项目 · 不超过 2 小时

Birla Institute of Technology & Science, Pilani
您将获得的技能: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Professional Networking, LinkedIn, digital literacy, Ethical Standards And Conduct, Facebook, Instagram, Digital Media Strategy, Media and Communications, Social Network Analysis, Professional Development, Safety and Security, Digital Marketing, Cybersecurity, Content Creation, Digital Communications, Communication
初级 · 课程 · 1-3 个月

University of California, Davis
您将获得的技能: Copywriting, Social Media Marketing, Content Marketing, Driving engagement, Email Marketing, Brand Management, Marketing, Advertising Campaigns, Search Engine Optimization
中级 · 课程 · 1-4 周

Meta
您将获得的技能: 生成式人工智能, 数据操作, 数据分析, 数据建模, 数据展示, 数据叙事, 关键绩效指标 (KPI), 分析, 数据质量, 数据清理, 数据收集, 探索性数据分析, Data Validation, 数据管理, Data Management, 数据可视化, 业务指标, 商业分析, 营销
初级 · 课程 · 1-3 个月

您将获得的技能: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, Usability Testing, Information Architecture, Presentations, User Research, Web Design, Figma (Design Software), Design Reviews, Persona (User Experience), Web Content Accessibility Guidelines, User Story, Data Ethics, User Centered Design, Usability, Interviewing Skills, Applicant Tracking Systems
攻读学位
初级 · 专业证书 · 3-6 个月

Meta
您将获得的技能: 内容创作, 社交媒体战略, 社交媒体, 营销活动经理, 营销材料, 付费媒体, 社交媒体活动, 数字广告, 数据收集, 文案写作, 在线广告, 信息隐私, 社交媒体营销, 广告, 社交媒体内容, 品牌管理, 广告活动, Facebook, Instagram, 营销
初级 · 课程 · 1-3 个月

您将获得的技能: Order Fulfillment, E-Commerce, Google Ads, Digital Advertising, Customer experience improvement, Market Research, Marketing, Retail Management, Sales, Shipping and Receiving, Marketing Strategies, Market Trend, Process Optimization, Target Audience
初级 · 课程 · 1-4 周
IE Business School
您将获得的技能: 用户体验, 客户体验战略(CX), 打造品牌, 客户洞察, 品牌战略, 消费者行为, 员工参与, 管理团队, 整合营销传播, 改善客户体验, 跨职能合作, 商业道德, 行为经济学, 品牌管理
中级 · 课程 · 1-3 个月
Georgia Institute of Technology
您将获得的技能: 商务写作, 业务沟通, 文化敏感性, 语言学习, 演讲, 语法, 文化多样性, LinkedIn, 沟通, 人际沟通, 公开演讲, 商务信函, 语言交流技能, Instagram, 专业网络, 英语, 跨文化能力, 销售演示, 词汇, 写作
初级 · 专项课程 · 3-6 个月

Vanderbilt University
您将获得的技能: Prompt Engineering, ChatGPT, Prompt Patterns, Generative AI, LLM Application, AI Enablement, Human Resources, Management Training And Development, Employee Performance Management, Performance Review, Professional Development, Policy Development, New Hire Orientations, Communication, Communication Planning, Human Development, Recruitment, Interviewing Skills, Talent Recruitment, Policy Analysis
初级 · 专项课程 · 1-3 个月

University of California, Davis
您将获得的技能: 数据分析, 打造品牌, 社交媒体战略, 角色开发, Algorithm, 网络分析和 SEO, 消费者行为, 搜索引擎优化, 数字化营销, 品牌意识, 关键词研究, 目标受众, 目标市场, 内容战略, 业务报告, 用户研究
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Infographics, Storyboarding, Canva (Software), Prompt Engineering, Copywriting, Generative AI, Content Creation, Marketing Strategies, Blogs, Marketing Psychology, Collaborative Software, AI Enablement, ChatGPT, Online Advertising, MarTech, Graphic Design, Brand Awareness, Artificial Intelligence, Search Engine Optimization, Machine Learning
中级 · 专项课程 · 1-3 个月