病毒营销课程可以帮助您学习受众定位、内容创作、社交媒体策略和活动分析。您可以掌握制作引人入胜的叙事、利用有影响力的人以及分析参与度指标以优化推广活动的技能。许多课程都会介绍社交媒体解析平台、电子邮件营销软件和内容管理系统等工具,帮助您有效实施策略并衡量其对受众增长的影响。

您将获得的技能: A/B Testing, Google Analytics, Customer Insights, Marketing Analytics, Target Audience, Digital Advertising, Online Advertising, Social Media Campaigns, Advertising Campaigns, Performance Measurement, Business Metrics, Key Performance Indicators (KPIs), Consumer Behaviour, AI Enablement, Data Analysis
初级 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: 数据叙事, 统计分析, 数据可视化软件, 营销分析, 市场调查, 促进讨论, 统计假设检验, 焦点小组, 调查, 数据综合, 营销, 商业研究, 定性研究, 研究方法, 数据分析, 撰写建议书, 定量研究, 市场分析, 演讲, 创建调查
初级 · 专项课程 · 3-6 个月

您将获得的技能: Content Performance Analysis, Social Media Marketing, Content Development and Management, Content Creation, Web Analytics, Social Media Management, Content Strategy, AI Personalization, Web Analytics and SEO, Market Analysis, Data-Driven Decision-Making
初级 · 课程 · 1-4 周

Board Infinity
您将获得的技能: Target Audience, Marketing Psychology, Digital Media Strategy, Target Market, Paid media, Marketing Analytics, Social Media Campaigns, Persona Development, Marketing, Google Analytics, Social Media, Storytelling, Content Strategy
中级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 数据驱动的决策制定, 以人为本的设计, 激励技能, 管理团队, 创新, 营销, 危机管理, 组织领导力, 企业传讯, 谈判, 营销策略, 构思, 影响, 设计思维, 协作, 团队合作, 资源分配, 团队领导, 说服沟通, 战略传播
中级 · 专项课程 · 3-6 个月

您将获得的技能: Sales Strategy, Web Analytics, Search Engine Optimization, Copywriting, Customer Insights, Keyword Research, Revenue Management
初级 · 课程 · 1-4 周

Tecnológico de Monterrey
您将获得的技能: Social Media Marketing, Social Media, Social Media Strategy, Digital Media Strategy, Marketing, Social Network Analysis, Global Marketing, Content Performance Analysis, Customer Engagement
初级 · 课程 · 1-3 个月

Board Infinity
您将获得的技能: Marketing Budgets, Stakeholder Engagement, Data-Driven Decision-Making, Marketing Effectiveness, Marketing Planning, Analytics, Data Presentation, Predictive Modeling, Trend Analysis, Presentations, Dashboard, Performance Reporting, Data Quality
初级 · 课程 · 1-4 周

Alex Genadinik
您将获得的技能: Keyword Research, Web Analytics and SEO, Blogs, Search Engine Optimization, Copywriting, Google Analytics, Google Gemini, Search Engine Marketing, Web Content, Anthropic Claude, Large Language Modeling, Generative AI, Web Analytics, ChatGPT, Prompt Engineering, Content Creation, Google Ads, Digital Marketing, Marketing, Marketing Planning
初级 · 专项课程 · 3-6 个月

您将获得的技能: Campaign Management, LinkedIn, Social Media Campaigns, Advertising Campaigns, Digital Advertising, Online Advertising, Performance marketing, Paid media, Lead Generation, Billing, Bidding, Advertising, Event Marketing, Driving engagement, Account Management, Target Audience, Budgeting, Data Import/Export
初级 · 课程 · 1-4 周

University of Virginia
您将获得的技能: 新产品开发, 创新, 叙事, 营销, 数字化转型, 构思, 产品生命周期管理, 案例研究, 设计思维, 产品管理, 业务转型, 企业战略, 领导与管理, 创造性地解决问题, 产品改进, 创造力, 信息技术, 商业分析, 战略思维, 技术战略
初级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Prompt Engineering, Event Marketing, Presentations, Video Editing, Canva (Software), Marketing Materials, Color Matching, Color Theory, Typography, Storytelling, Marketing Collateral, Marketing Design, Interactive Design, Brand Strategy, Social Media, Logo Design, Layout Design, Social Media Content, Social Media Campaigns, Branding
初级 · 专业证书 · 3-6 个月