客户旅程课程可以帮助您学习客户细分、接触点分析和体验映射。您可以掌握制定个性化营销策略、分析客户 Feedback 和优化 Conversion Rate 的技能。许多课程都会介绍客户关系管理(CRM)软件、旅程映射工具和解析平台等工具,帮助您跟踪客户互动并衡量策略的有效性。

Duke University
您将获得的技能: Agile Product Development, Customer Insights, Customer experience strategy (CX), Customer Engagement, New Product Development, Innovation, Business Strategies, Customer Analysis, Market Intelligence, Business Strategy, Consumer Behaviour, Market Dynamics
中级 · 课程 · 1-4 周

您将获得的技能: Client Services, Loyalty Programs, Customer Retention, E-Commerce, Brand Loyalty, Customer Relationship Management, Customer Engagement, Digital Marketing, Product Improvement, Web Analytics and SEO, Marketing Analytics, Performance Analysis, Customer Insights, Portfolio Management, Presentations, Generative AI Agents, Key Performance Indicators (KPIs), Business Metrics
初级 · 课程 · 1-4 周

CVS Health
您将获得的技能: 积极倾听, 交流, 向上销售, 冲突管理, 社交媒体, 客户服务, 时间管理, 事务处理, 语言交流技能, 问候客户, 产品演示, 客户参与, 专业精神, 交叉销售, 同理心, 非语言交流, 公司名称, 零售店运营
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Customer Retention, Loyalty Programs, Customer Relationship Management (CRM) Software, Customer Data Management, Customer Engagement, Customer Relationship Management, Customer Relationship Building, Customer Analysis, Target Audience, HubSpot CRM, Customer experience strategy (CX), Marketing Automation, Customer Insights, Market Analysis, Email Automation
中级 · 课程 · 1-4 周
Emory University
您将获得的技能: Marketing Channel, Strategic Marketing, Business Marketing, Direct Selling, Customer experience strategy (CX), Go To Market Strategy, Target Market, Customer Analysis, Market Research, Marketing Strategies, Value Propositions, Market Opportunities, Case Studies, Customer Demand Planning, E-Commerce, Compensation Management, Strategic Partnership, Consumer Behaviour, B2B Sales, Business Relationship Management
中级 · 专项课程 · 3-6 个月

Logical Operations
您将获得的技能: Customer Service, Customer Relationship Building, Customer Support, Customer experience improvement, Customer Complaint Resolution, Customer Retention, Customer Engagement, Greeting Customers, Communication, Interpersonal Communications, Telephone Skills, Active Listening, Conflict Management, De-escalation Techniques, Crisis Management, Crisis Intervention
混合 · 课程 · 1-3 个月
University of Pennsylvania
您将获得的技能: 目标市场, 战略营销, 进入市场战略, 营销分析, 客户体验战略(CX), 品牌战略, 消费者行为, 市场营销, 客户洞察, 打造品牌, 营销策略与技巧, 营销传播
混合 · 课程 · 1-3 个月

您将获得的技能: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Persona Development, Marketing, Marketing Strategies, Advertising, Customer Engagement, Web Analytics
初级 · 课程 · 1-4 周
Kennesaw State University
您将获得的技能: Customer Retention, Customer Insights, Customer experience strategy (CX), Customer Relationship Management, Value Propositions, Innovation, Organizational Change, Cost Accounting, Organizational Structure, Business Transformation, Strategic Marketing, Consumer Behaviour
初级 · 课程 · 1-4 周

您将获得的技能: Microsoft Copilot, Sales Strategy, Customer Analysis, Sales Enablement, Data Cleansing, Sales Management, Sales, Customer Insights, Data Quality, Customer Data Management, AI Personalization, Advanced Analytics, Analytics, Personalized Service, Customer Relationship Management, Data Integrity, Predictive Analytics, Data-Driven Decision-Making, Data Integration
初级 · 课程 · 1-4 周
您将获得的技能: Service Recovery, De-escalation Techniques, Greeting Customers, Customer Complaint Resolution, Customer Service, Conflict Management, Client Services, Hospitality, Friendliness, Professionalism, Teamwork, Composure, Coordination, Customer experience improvement, Personalized Service, Customer Relationship Building, Verbal Communication Skills, Communication, Empathy, Active Listening
混合 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 客户体验战略(CX), 市场研究, 消费者行为, 设计思维, 客户分析, 案例研究, 商业策略, 服务设计, 产品开发, 创新, 客户关系管理, 新产品开发, 客户洞察, 用户反馈
初级 · 课程 · 1-4 周