品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

University of Illinois Urbana-Champaign
您将获得的技能: Emerging Technologies, Business Transformation, Strategic Leadership, Business Ethics, Energy and Utilities, Technology Strategies, Sustainable Technologies, Strategic Thinking, Innovation, Biotechnology, Business Strategy, Systems Thinking, Commercialization, Artificial Intelligence, Cybersecurity
初级 · 课程 · 1-4 周

Pontificia Universidad Católica de Chile
您将获得的技能: Entrepreneurship, People Management, Business Management, Human Resources Management and Planning, Marketing, Accounting, Customer experience strategy (CX), Financial Management, Business Marketing, Financial Analysis, Innovation, Finance, Recruitment, Persona (User Experience)
混合 · 课程 · 1-3 个月

Universidad Nacional Autónoma de México
您将获得的技能: Negotiation, Game Theory, Communication, Conflict Management, Business Strategy, Cultural Diversity, Social Justice, Decision Making, Cultural Sensitivity, Ethical Standards And Conduct, Empathy & Emotional Intelligence
初级 · 课程 · 1-3 个月

University of Pennsylvania
您将获得的技能: 数据驱动的决策制定, 组织效能, 人力资源, 留住员工, 协作, 人才管理, 性能分析, 人力资源战略, 绩效衡量, 人力资本, 人力资源分析, 网络分析, 劳动力管理, 员工绩效管理, 预测分析, 数据分析, 绩效管理, 分析
混合 · 课程 · 1-4 周

IE Business School
您将获得的技能: 案例研究, 品牌战略, 营销分析, 竞争分析, 目标市场, 营销策略, 营销预算, 进入市场战略, 营销策略与技巧, 营销策划, 市场分析, 产品营销, 业务规划, 规划, 损益(P&L)管理
混合 · 课程 · 1-4 周

Birla Institute of Technology & Science, Pilani
您将获得的技能: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Professional Networking, LinkedIn, digital literacy, Ethical Standards And Conduct, Facebook, Instagram, Digital Media Strategy, Media and Communications, Social Network Analysis, Professional Development, Safety and Security, Digital Marketing, Cybersecurity, Content Creation, Digital Communications, Communication
初级 · 课程 · 1-3 个月

IE Business School
您将获得的技能: 决策, 市场调查, 商业研究, 实验, 调查, 研究设计, 客户分析, 创建调查, 营销策略, 研究方法, 市场分析, 焦点小组, 消费者行为, 商业营销, 数据分析, 研究报告
初级 · 课程 · 1-4 周

Vanderbilt University
您将获得的技能: Generative AI Agents, Agentic Workflows, AI Orchestration, Workflow Management, AI Enablement, Agentic systems, Artificial Intelligence, Business Process Automation, Generative AI, AI Product Strategy, Automation, AI Personalization, Prompt Engineering, Tool Calling, Emerging Technologies, Responsible AI
初级 · 课程 · 1-4 周

您将获得的技能: User Research, Usability Testing, Stakeholder Engagement, User Experience Design, User Experience, Experience Design, Persona (User Experience), Workflow Management, Human Centered Design, User Centered Design, UI/UX Strategy, Wireframing, Prototyping, Design Thinking, Cross-Functional Collaboration, Information Architecture, Storytelling
初级 · 课程 · 1-3 个月

Meta
您将获得的技能: 数据驱动的决策制定, 营销分析, 数字广告, 社交媒体活动, 数据展示, 营销活动经理, 营销, 社交媒体营销, 营销策略, Facebook, 关键绩效指标 (KPI), 广告, 数据分析, A/B 测试, 目标受众, 品牌意识, 演讲, 广告活动, 营销效果
初级 · 课程 · 1-3 个月

您将获得的技能: Cyber Security Assessment, Endpoint Security, IT Security Architecture, Information Technology, Data Security, Network Security, Cloud Security, Information Privacy, Firewall, Cybersecurity, Linux, System Configuration, Security Controls, Cyber Threat Intelligence, Cyber Security Strategy, Microsoft Windows, Identity and Access Management, Risk Management Framework, Encryption, Good Clinical Practices (GCP)
初级 · 课程 · 3-6 个月

Tecnológico de Monterrey
您将获得的技能: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Marketing Communications, Digital Advertising, Social Media Strategy, Digital Transformation, Customer Retention, Content Strategy, Marketing Analytics, Marketing Strategies, Social Media Marketing, Lead Generation, Customer Acquisition Management, Email Marketing
中级 · 专项课程 · 1-3 个月