影响者营销课程可以帮助您学习受众定位、内容创作、活动策略和解析。您可以培养谈判合作关系、衡量参与度以及制作能与特定人群产生共鸣的引人注目的叙述等方面的技能。许多课程都会介绍社交媒体平台、解析软件和内容管理系统等工具,展示这些资源如何提高您执行有效营销活动和跟踪绩效的能力。
University of Illinois Urbana-Champaign
您将获得的技能: 产品战略, 打造品牌, 管理会计, 战略营销, 性能分析, 运营管理, 整合营销传播, 营销, 质量控制, 绩效衡量, 持续改进流程, 业务, 供应链管理, 营销策划, 运行分析, 制造 Operator, 组织战略, 业务运营, 成本会计, 供应链
攻读学位
中级 · 专项课程 · 3-6 个月

您将获得的技能: Loyalty Programs, Customer Retention, E-Commerce, Customer Relationship Management, Web Analytics, Digital Marketing, Product Improvement, Email Marketing, Marketing Analytics, Customer Insights, Portfolio Management, Generative AI Agents, Performance Metric
初级 · 课程 · 1-4 周

SkillsBooster Academy
您将获得的技能: Generative AI, Video Production, Photo/Video Production and Technology, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Digital Content, Content Creation, Video Editing, Social Media Content, Marketing, Creative Design, Business, Marketing Automation, HR Tech, Content Marketing, Design and Product, Education and Training, Influencing, Digital Marketing, Personal Development
初级 · 课程 · 1-3 个月

您将获得的技能: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, Usability Testing, Information Architecture, Presentations, User Research, Web Design, Figma (Design Software), Design Reviews, Persona (User Experience), Web Content Accessibility Guidelines, User Story, Data Ethics, User Centered Design, Usability, Interviewing Skills, Applicant Tracking Systems
攻读学位
初级 · 专业证书 · 3-6 个月

University of California, Davis
您将获得的技能: Copywriting, Social Media Marketing, Content Marketing, Driving engagement, Email Marketing, Brand Management, Marketing, Advertising Campaigns, Search Engine Optimization
中级 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, AI Personalization, Personalized Service, Marketing Communications, Customer Communications Management, Content Development and Management, Customer Engagement, Promotions and Campaigns
初级 · 课程 · 1-4 周

您将获得的技能: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Keyword Research, Digital Marketing, Marketing Effectiveness, Advertising, Brand Strategy, Market Analysis, Goal Setting
混合 · 课程 · 1-4 周

IESE Business School
您将获得的技能: 财务分析, 营销策略, 打造品牌, 财务敏锐性, 冲突管理, 营销, 财务数据, 战略营销, 领导力培养, 商业分析, 收益表, 金融, 价值主张, 会计, 金融报表, 财务管理, 跨文化能力, 管理团队, 财务报表分析
初级 · 专项课程 · 3-6 个月

University of California, Davis
您将获得的技能: 竞争分析, A/B 测试, 期望管理, 关键绩效指标 (KPI), 内部审计, 内容性能分析, 营销, 内容创作, 内容营销, 搜索引擎营销, 搜索引擎优化, 关系管理, 关键词研究, 预测, 设定目标, 内容战略, 网络分析和 SEO
中级 · 课程 · 1-4 周

您将获得的技能: Content Marketing, Digital Media Strategy, AI Personalization, Marketing Analytics, Customer Insights, Market Intelligence, Ethical Standards And Conduct
高级设置 · 课程 · 1-4 周

Coursera
您将获得的技能: Prompt Engineering, Event Marketing, Presentations, Video Editing, Canva (Software), Marketing Materials, Color Theory, Typography, Storytelling, Marketing Collateral, Marketing Design, Interactive Design, Brand Strategy, Social Media, Logo Design, Layout Design, Social Media Content, Social Media Campaigns, Branding, Content Creation
初级 · 专业证书 · 3-6 个月

您将获得的技能: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Research, Competitive Intelligence, Digital Marketing, Content Creation, Content Performance Analysis, Data-Driven Decision-Making, Web Content, Content Strategy, Content Marketing, Marketing Analytics, Digital Content, Web Analytics, AI Enablement, Generative AI, Content Management, Analytics
中级 · 专项课程 · 1-3 个月