电子邮件营销课程可以帮助您学习如何规划营销活动、细分受众以及撰写目的明确、有助于参与的信息。您可以掌握自动化工作流程、性能分析和创建符合用户需求的内容等方面的技能。许多课程都会介绍电子邮件服务平台、解析 Dashboard 和测试方法等工具,以支持改进和优化电子邮件沟通。

University of California, Davis
您将获得的技能: 内容创作, 搜索引擎营销, 社交媒体营销, 网络分析和 SEO, 建立关系, 影响, 社交媒体战略, 品牌意识, 搜索引擎优化, 社交媒体, 数字媒体战略, 目标受众, 内容战略, 关键词研究, 内容营销
中级 · 课程 · 1-4 周

您将获得的技能: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Business Research, Research Reports, Research Design, Competitive Analysis, Market Intelligence, Quantitative Research, Consumer Behaviour, Global Marketing, Market Trend, Surveys, Customer Analysis, Analytical Skills, Case Studies, Report Writing, Business Strategy
初级 · 专项课程 · 1-3 个月

您将获得的技能: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, Usability Testing, Information Architecture, Presentations, User Research, Web Design, Figma (Design Software), Design Reviews, Persona (User Experience), Web Content Accessibility Guidelines, User Story, Data Ethics, User Centered Design, Usability, Interviewing Skills, Applicant Tracking Systems
攻读学位
初级 · 专业证书 · 3-6 个月

Meta
您将获得的技能: 在线广告, 数据收集, 内容创作, 数字广告, 社交媒体活动, 文案写作, Facebook, 营销, 营销活动经理, 社交媒体内容, 社交媒体营销, Instagram, 付费媒体, 社交媒体战略, 广告, 品牌管理, 广告活动, 信息隐私, 营销材料, 社交媒体
初级 · 课程 · 1-3 个月

您将获得的技能: Marketing Automation, Marketing Analytics, Return On Investment, Google Ads, Marketing Effectiveness, Marketing Strategies, Content Management Systems, WordPress, Facebook, Hypertext Markup Language (HTML), Software Installation
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Infographics, Storyboarding, Canva (Software), Prompt Engineering, Copywriting, Generative AI, Content Creation, Marketing Strategies, Blogs, Marketing Psychology, Collaborative Software, AI Enablement, ChatGPT, Online Advertising, MarTech, Graphic Design, Brand Awareness, Artificial Intelligence, Search Engine Optimization, Machine Learning
中级 · 专项课程 · 1-3 个月

Vanderbilt University
您将获得的技能: Prompt Engineering, Retrieval-Augmented Generation, Prompt Patterns, ChatGPT, Generative AI, LLM Application, Productivity, AI Personalization, AI Enablement, OpenAI, Artificial Intelligence, Large Language Modeling, Anthropic Claude, Expense Management, Productivity Software, Creativity, Verification And Validation, Communication, Planning, Marketing
初级 · 专项课程 · 3-6 个月

您将获得的技能: Search Engine Optimization, Generative AI, Web Analytics and SEO, Search Engine Marketing, Keyword Research, Digital Marketing, Performance Measurement, Content Creation, Competitive Analysis, Semantic Web, Content Strategy, Artificial Intelligence, Web Content, Content Marketing, Content Development and Management, Analysis, Business Ethics, Ethical Standards And Conduct, Data Strategy, Writing
中级 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, Prospecting and Qualification, Responsible AI, Prototyping, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Marketing Collateral
中级 · 专项课程 · 1-3 个月

Università Bocconi
您将获得的技能: 竞争分析, 市场动态, 企业战略, 营销, 产品质量(QA/QC), 增长战略, 消费者行为, 价值主张, 酒店管理, 品牌管理, 餐厅管理, 餐饮, 全球营销
混合 · 课程 · 1-3 个月

您将获得的技能: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Research, Competitive Intelligence, Digital Marketing, Content Creation, Content Performance Analysis, Data-Driven Decision-Making, Web Content, Content Strategy, Content Marketing, Marketing Analytics, Digital Content, Web Analytics, AI Enablement, Generative AI, Content Management, Analytics
中级 · 专项课程 · 1-3 个月

您将获得的技能: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Keyword Research, Digital Marketing, Marketing Effectiveness, Advertising, Brand Strategy, Market Analysis, Goal Setting
混合 · 课程 · 1-4 周