市场营销课程可帮助您了解如何接触受众、确定信息并分析营销活动的效果。您可以培养在战略、细分、内容、优化和分析方面的能力。许多课程都使用了专业背景下使用的工具。

IE Business School
您将获得的技能: 营销策略, 实验, 客户分析, 市场调查, 创建调查, 研究设计, 商业营销, 调查, 市场分析, 数据分析, 消费者行为, 商业研究, 研究方法, 焦点小组, 研究报告, 决策
初级 · 课程 · 1-4 周

您将获得的技能: Intellectual Property, Adobe Express, Adobe Firefly, Entrepreneurship, Business Planning, Marketing Communications, Adobe Creative Cloud, Marketing, Campaign Management, Adobe Acrobat, Creative Problem-Solving, Presentations, Creative Thinking, Creativity, Content Creation, Branding, Social Media, Digital Content, Client Services, A/B Testing
初级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 社交媒体战略, 实时数据, 数据驱动的决策制定, 品牌战略, 社交媒体营销, 竞争分析, 社交媒体内容, 大数据, 社交媒体, 危机管理, 分析, 内容营销, 文本挖掘
混合 · 课程 · 1-4 周

您将获得的技能: Event Marketing, Target Audience, Adobe Express, Marketing Materials, Promotional Materials, Goal Setting, Promotional Strategies, Community Outreach, Content Creation, Event Planning, Performance Measurement, Marketing Analytics, Copywriting, Visual Design, Marketing Channel, Graphic Design, Branding, Strategic Partnership
初级 · 课程 · 1-4 周

LearnKartS
您将获得的技能: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Web Analytics, Google Analytics, Digital Marketing, Content Strategy, Web Content, Content Creation, User Experience, Competitive Analysis
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Social Media Marketing, Instagram, Business Intelligence, Predictive Modeling, Predictive Analytics, Case Studies
中级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 营销策略, 数据驱动的决策制定, 资源分配, 协作, 谈判, 战略传播, 营销, 说服沟通, 企业传讯, 激励技能, 组织领导力, 创新, 团队合作, 影响, 团队领导, 危机管理, 构思, 以人为本的设计, 设计思维, 管理团队
中级 · 专项课程 · 3-6 个月

您将获得的技能: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Editing, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Content Marketing, Content Strategy, Generative AI, Marketing Strategies
初级 · 专项课程 · 3-6 个月

您将获得的技能: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Research Design, Quantitative Research, Consumer Behaviour, Market Trend, Surveys, Customer Analysis, Qualitative Research, Forecasting, Price Negotiation, Analysis, Product Testing, Data Collection, Sampling (Statistics)
混合 · 课程 · 1-4 周

Coursera
您将获得的技能: Video Editing, Canva (Software), Video Production, Marketing Materials, Content Creation, Digital Content, Animations, Multimedia, Storytelling, Typography, Branding, Data Import/Export, Drive Engagement
初级 · 课程 · 1-4 周

您将获得的技能: Search Engine Optimization, Consumer Behaviour, Case Studies, Marketing, Web Analytics and SEO, Marketing Strategies, Process Improvement and Optimization, Digital Advertising, Digital Marketing, Target Audience, Marketing Effectiveness, Competitive Analysis, Keyword Research, Market Opportunities, Business Strategy, Content Strategy, Strategic Thinking, Advertising, Brand Strategy, Market Analysis
初级 · 专项课程 · 1-3 个月

LearnKartS
您将获得的技能: Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Performance marketing, Search Engine Marketing, Marketing, Advertising, Digital Advertising, Campaign Management, Bidding, Target Audience, Web Analytics, Target Market, Content Performance Analysis, Account Management
初级 · 课程 · 1-4 周