市场营销课程可帮助您了解如何接触受众、确定信息并分析营销活动的效果。您可以培养在战略、细分、内容、优化和分析方面的能力。许多课程都使用了专业背景下使用的工具。

您将获得的技能: Search Engine Optimization, Generative AI, Web Analytics and SEO, Search Engine Marketing, Keyword Research, Digital Marketing, Performance Measurement, Content Creation, Competitive Analysis, Semantic Web, Content Strategy, Artificial Intelligence, Web Content, Content Marketing, Content Development and Management, Analysis, Business Ethics, Ethical Standards And Conduct, Data Strategy, Writing
中级 · 课程 · 1-4 周

Meta
您将获得的技能: 投标, 社交媒体营销, Facebook, 广告, 在线广告, Instagram, 付费媒体, 预算管理, 社交媒体, 目标受众, 广告活动, 内容性能分析, 营销预算, 数字广告, 性能分析, 营销活动经理
初级 · 课程 · 1-3 个月

您将获得的技能: Marketing Automation, Marketing Analytics, Return On Investment, Google Ads, Marketing Effectiveness, Marketing Strategies, Content Management Systems, WordPress, Facebook, Hypertext Markup Language (HTML), Software Installation
中级 · 课程 · 1-4 周

Vanderbilt University
您将获得的技能: Prompt Engineering, Retrieval-Augmented Generation, Prompt Patterns, ChatGPT, Generative AI, LLM Application, Productivity, AI Personalization, AI Enablement, OpenAI, Artificial Intelligence, Large Language Modeling, Anthropic Claude, Expense Management, Productivity Software, Creativity, Verification And Validation, Communication, Planning, Marketing
初级 · 专项课程 · 3-6 个月

University of California, Davis
您将获得的技能: 内容创作, 社交媒体战略, 社交媒体营销, 搜索引擎营销, 影响, 搜索引擎优化, 数字媒体战略, 关键词研究, 社交媒体, 品牌意识, 目标受众, 建立关系, 内容战略, 内容营销, 网络分析和 SEO
中级 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: Copywriting, Social Media Marketing, Content Marketing, Driving engagement, Email Marketing, Brand Management, Marketing, Advertising Campaigns, Search Engine Optimization
中级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 营销策略, 内容创作, 整合营销传播, 社交媒体战略, A/B 测试, 自有媒体, 客户参与, 社交媒体营销, 推动参与, Facebook, 广告, 赢得媒体, 社交媒体, 付费媒体, 媒体战略, 内容营销, 关键绩效指标 (KPI), 全球营销, 数字广告
混合 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: 内容创作, A/B 测试, 期望管理, 预测, 搜索引擎营销, 营销, 搜索引擎优化, 关系管理, 设定目标, 内容战略, 关键绩效指标 (KPI), 关键词研究, 内容性能分析, 内容营销, 内部审计, 网络分析和 SEO, 竞争分析
中级 · 课程 · 1-4 周

您将获得的技能: Content Performance Analysis, Social Media Marketing, Content Development and Management, Content Creation, Web Analytics, Social Media Management, Content Strategy, AI Personalization, Web Analytics and SEO, Market Analysis, Data-Driven Decision-Making
初级 · 课程 · 1-4 周

LearnKartS
您将获得的技能: Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Performance marketing, Search Engine Marketing, Marketing, Advertising, Digital Advertising, Campaign Management, Bidding, Target Audience, Web Analytics, Target Market, Content Performance Analysis, Account Management
初级 · 课程 · 1-4 周

Board Infinity
您将获得的技能: Google Analytics, Marketing Analytics, Web Analytics, Marketing Effectiveness, Campaign Management, Digital Marketing, Target Audience, Customer Insights, Analytics, Performance Analysis, A/B Testing, Dashboard, Performance Metric, Content Strategy
初级 · 课程 · 1-4 周

Pontificia Universidad Católica de Chile
您将获得的技能: People Management, Entrepreneurship, Human Resources Management and Planning, Marketing, Business Management, Innovation, Financial Analysis, Small Business Accounting, Value Propositions, Business Marketing, Recruitment, Finance, Financial Management, Persona (User Experience)
混合 · 课程 · 1-3 个月