品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。
Rutgers the State University of New Jersey
您将获得的技能: 战略采购, 精益方法, 供应链规划, 物流, 运营管理, 生产流程, 供应商管理, 供应商关系管理, 库存和仓储, 需求规划, 流程改进, 精益六西格玛, 库存管理系统, 仓库管理, 采购, 预测, 供应管理, 供应链, 精益生产
初级 · 专项课程 · 3-6 个月

Tecnológico de Monterrey
您将获得的技能: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Marketing Management, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Persona Development, Organizational Strategy, Internal Communications, Business Strategy
中级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Infographics, Storyboarding, Canva (Software), Prompt Engineering, Copywriting, Generative AI, Content Creation, Marketing Strategies, Blogs, Marketing Psychology, Collaborative Software, AI Enablement, ChatGPT, Online Advertising, MarTech, Graphic Design, Brand Awareness, Artificial Intelligence, Search Engine Optimization, Machine Learning
中级 · 专项课程 · 1-3 个月

University of Colorado Boulder
您将获得的技能: Social Media, Social Media Strategy, Social Media Marketing, Marketing Communications, Target Audience, Media Strategy, Brand Strategy, Brand Management, Shared Media, Persuasive Communication, Integrated Marketing Communications, Stakeholder Engagement, Earned Media, Owned Media, Paid media, Content Creation, Consumer Behaviour, Digital Marketing, Content Performance Analysis, Customer Engagement
中级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 数据驱动的决策制定, 客户洞察, 营销策略, 品牌战略, 营销分析, 业务领导, 营销, 客户体验战略(CX), 广告, 组织变革, 数据科学, 消费者行为, 资源分配, 数据分析, 品牌管理, 数字化转型, 分析
混合 · 课程 · 1-4 周

Universitat Autònoma de Barcelona
您将获得的技能: Internal Communications, Communication Planning, Crisis Management, Corporate Communications, Strategic Communication, Cultural Sensitivity, Communication Strategies, Telecommuting, Branding, Business Ethics, Brand Management, Employee Engagement, Virtual Teams
初级 · 课程 · 1-3 个月

您将获得的技能: Project Management, Project Planning, Project Risk Management, Communication Planning, Project Documentation, Milestones (Project Management), Risk Management, Cost Management, Budgeting, Estimation, Timelines, Procurement, Technical Communication, Strategic Thinking
初级 · 课程 · 1-3 个月

您将获得的技能: Canva (Software), Social Media, Social Media Content, Social Media Campaigns, Content Creation, Motion Graphics, Animations, Social Media Marketing, Social Media Strategy, Advertising Campaigns, Marketing Design, Instagram, Graphic Design, Layout Design, Content Strategy
初级 · 课程 · 1-4 周

您将获得的技能: Content Creation, Target Audience, Storytelling, Brand Strategy, Branding, Social Media, Brand Awareness, Social Media Marketing, Brand Management, Content Marketing, Instagram, Market Opportunities, Value Propositions, Self-Awareness, Growth Strategies, Communication
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: 营销策略, 打造品牌, 数据驱动的决策制定, 战略决策, 营销, 战略营销, 营销渠道, 消费者行为, 产品管理, 案例研究, 进入市场战略, 产品营销, 品牌管理, 营销传播
中级 · 课程 · 1-3 个月

您将获得的技能: Data Governance, Data-Driven Decision-Making, AI Product Strategy, Legal Technology, Data Management, Business Process Automation, Technology Strategies, Business Leadership, Business Transformation, Generative AI, Artificial Intelligence, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), Customer experience improvement, Customer Service, Machine Learning
初级 · 课程 · 3-6 个月

University of Virginia
您将获得的技能: 业务建模, 专业发展, 创业, 工艺设计, 企业可持续发展, 慈善事业, 财务报告, 财务会计, 领导力培养, 商业道德, 金融, 战略领导力, 年度报告, 金融报表, 会计, 人力资源技术, 资产负债表, 设计思维, 创新, 财务报表分析
初级 · 专项课程 · 3-6 个月