内容营销课程可以帮助您学习 SEO 战略、受众参与技巧、内容创作和解析。您可以掌握制作引人入胜的叙述、针对搜索引擎优化内容以及衡量活动效果的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体管理平台等工具,展示这些资源如何增强内容战略和跟踪绩效。

Wesleyan University
您将获得的技能: 编辑, 创造力, 叙事, 专业精神, 校对, 故事板, 同行评审, 建设性反馈, 坚持不懈, 写作与编辑, 内容创作, 写作
初级 · 专项课程 · 3-6 个月

您将获得的技能: Customer Analysis, AI Personalization, Customer Insights, Marketing Analytics, Generative AI, Target Audience, Marketing, Marketing Strategies, Marketing Effectiveness, Social Media Campaigns, Prompt Engineering, Content Creation, Data-Driven Decision-Making, Analysis, Scalability
中级 · 课程 · 1-4 周

IE Business School
您将获得的技能: Integrated Marketing Communications, Marketing Management, Marketing Communications, Peer Review, Presentations, Marketing, Brand Management, Marketing Strategies, Marketing Planning, Product Management, Go To Market Strategy, Product Marketing, Strategic Decision-Making, Price Negotiation, Case Studies
中级 · 课程 · 1-3 个月

您将获得的技能: Canva (Software), Social Media Content, Social Media Marketing, Marketing Design, Social Media, Content Creation, Graphic Design, Graphic and Visual Design, Color Matching, Brand Awareness, Marketing, Branding
初级 · 指导项目 · 不超过 2 小时

Fundação Instituto de Administração
您将获得的技能: Marketing Strategies, Strategic Marketing, Marketing, Customer experience strategy (CX), Customer Analysis, Consumer Behaviour, Marketing Management, Marketing Effectiveness, Digital Marketing, Sales Process, Content Strategy, Customer Engagement, Brand Awareness
初级 · 课程 · 1-4 周

Tecnológico de Monterrey
您将获得的技能: Persona Development, Performance Metric, Smart Goals, Key Performance Indicators (KPIs), Social Media Strategy, Target Audience, Social Media, Active Listening, B2B Sales, Marketing Strategies, Marketing, Content Strategy, Content Creation, Calendar Management
初级 · 课程 · 1-3 个月


您将获得的技能: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Marketing, Marketing Effectiveness, Search Engine Marketing, Online Advertising, Campaign Management, Digital Marketing, Marketing Strategies, Keyword Research, Product Marketing, Target Audience
中级 · 课程 · 1-4 周

您将获得的技能: Campaign Management, Target Market, Marketing, Marketing Strategies, Consumer Behaviour, Marketing Planning, Integrated Marketing Communications, Strategic Marketing, Digital Marketing, Advertising Campaigns, Target Audience, Marketing Effectiveness, Digital Advertising, Online Advertising, Market Research, Customer Analysis, Marketing Communications, Marketing Psychology, Marketing Analytics, Communication Strategies
混合 · 课程 · 1-3 个月

Meta
您将获得的技能: 沟通, 营销分析, 数字广告, 演讲, 关键绩效指标 (KPI), 社交媒体活动, 数字化营销, Facebook, A/B 测试, 营销, 绩效报告, 社交媒体战略, 数据分析, 社交媒体, 广告活动, 社交媒体营销, 数据展示, 投资回报, 营销效果
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: 沟通, 数据叙事, 信息图表, 设计元素和原则, 目标受众, 生成式人工智能, 技术交流, 内容创作, 流程制图, 数据可视化, ChatGPT
中级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Contract Review, Intellectual Property, Marketing, Brand Awareness, Contract Negotiation, Social Media Content, Branding, Brand Management, Brand Marketing, Legal Strategy, Business Marketing, Marketing Strategies, Digital Assets, Market Opportunities, Case Studies
初级 · 课程 · 1-4 周