内容策略课程可以帮助您学习受众分析、内容创作技巧、编辑规划和绩效衡量。您可以掌握针对不同平台优化内容、根据品牌目标调整信息传递以及使用解析来完善策略的技能。许多课程会介绍用于跟踪参与度的 Google Analytics、用于组织资产的 Content Management System 和用于 Distribution 的社交媒体平台等工具,为有效实施内容战略提供实用方法。

您将获得的技能: Content Performance Analysis, Content Strategy, Stakeholder Communications, User Experience, UI/UX Strategy, User Experience Design, User Research, User Interface and User Experience (UI/UX) Design, Test Planning, Benchmarking, Data-Driven Decision-Making, Competitive Analysis, Writing, Editing
中级 · 课程 · 1-3 个月

您将获得的技能: Content Marketing, Digital Media Strategy, AI Personalization, Marketing Analytics, Customer Insights, Market Intelligence, Ethical Standards And Conduct
高级设置 · 课程 · 1-4 周

您将获得的技能: Search Engine Optimization, Target Audience, Web Analytics and SEO, Keyword Research, Market Opportunities, Business Strategy, Strategic Thinking, Competitive Analysis, Analysis, Auditing, Business Metrics
混合 · 课程 · 1-4 周

您将获得的技能: Content Strategy, Search Engine Optimization, Content Creation, Keyword Research, Digital Content, Content Marketing, Social Media Content, Target Audience, ChatGPT, Web Analytics and SEO, Video Production, Prompt Engineering, Workflow Management
初级 · 课程 · 1-4 周

您将获得的技能: Content Performance Analysis, Generative AI, AI Workflows, Web Content, Prompt Engineering, AI Product Strategy, Search Engine Optimization, Content Creation, Content Strategy, Content Marketing, Public Relations, ChatGPT
初级 · 课程 · 1-3 个月
University of Colorado Boulder
您将获得的技能: 搜索引擎优化, 社交媒体活动, 数字广告, 网络分析和 SEO, 在线广告, 数字化营销, 绩效营销, 营销, 社交媒体营销, Google 广告, 付费媒体, 社交媒体战略, 点击付费广告, 数据伦理, 广告活动, 情境广告, 搜索引擎营销, 广告, 关键词研究, 社交媒体
初级 · 专项课程 · 3-6 个月

您将获得的技能: Video Production, Adobe Express, Multimedia, Social Media Content, Cross-Channel Marketing, Content Marketing, Social Media, Marketing Analytics, Content Creation, Data Ethics, Marketing Effectiveness, Visual Design, Marketing Strategies, Social Media Marketing, Marketing Design, Digital Media Strategy, Graphic and Visual Design, Infographics, Storytelling, Design Elements And Principles
初级 · 专项课程 · 1-3 个月

您将获得的技能: Web Content Accessibility Guidelines, User Experience Design, Design and Product, Digital Design, User Interface (UI), Technical Writing, Usability Testing, Design Research, User Centered Design, Content Creation, Style Guides, Content Strategy, Writing, Information Architecture, Product Design
初级 · 课程 · 1-3 个月

您将获得的技能: Customer Relationship Management, Customer experience strategy (CX), Brand Loyalty, Customer Data Management, Customer Analysis, Customer Engagement, Organizational Strategy, Business Strategy, Competitive Analysis, Business Analysis, Analysis, Auditing, Market Analysis
混合 · 课程 · 1-4 周

您将获得的技能: Information Architecture, User Experience, Content Management, Usability, UI/UX Research, Usability Testing, Design Research, User Centered Design, User Research, Statistical Analysis, Content Strategy, Goal Setting, Sample Size Determination
中级 · 课程 · 1-3 个月

您将获得的技能: Web Analytics and SEO, Search Engine Optimization, Content Marketing, Web Analytics, Blogs, Search Engine Marketing, Content Creation, MarTech, Marketing Strategy and Techniques, Digital Marketing, Growth Strategies, Content Strategy, Market Research
初级 · 课程 · 1-3 个月

您将获得的技能: Cross-Channel Marketing, Content Marketing, Marketing Analytics, Data Ethics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Personalized Service, Marketing Automation, Content Strategy, Adobe Express, AI Personalization, Advertising Campaigns, Driving engagement, Social Media, Emerging Technologies, Market Research, Trend Analysis
初级 · 课程 · 1-4 周