营销战略课程可以帮助您学习客户细分、品牌定位、竞争分析和活动策划。您可以掌握数据解读、数字营销战术和内容创作策略方面的技能。许多课程都会介绍 Google Analytics、社交媒体管理平台和电子邮件营销软件等工具,展示这些资源如何增强您的营销工作并有效跟踪绩效。

University of Maryland, College Park
您将获得的技能: Search Engine Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Online Advertising, Model Evaluation, Digital Marketing, Apache Hadoop, Data-Driven Decision-Making, Digital Advertising, Return On Investment, A/B Testing, Machine Learning Methods, Advertising, Analytics, Social Media Strategy, Marketing Automation, Predictive Modeling
初级 · 专项课程 · 3-6 个月

您将获得的技能: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Data Management, Brand Loyalty, Customer Retention, Customer Relationship Building, Customer Engagement, Organizational Strategy, Marketing Automation, Case Studies, Value Propositions, Market Analysis, Portfolio Management, Analysis, Business Strategy, Competitive Analysis
初级 · 专项课程 · 1-3 个月

您将获得的技能: Hugging Face, Prompt Engineering, Retrieval-Augmented Generation, LLM Application, Model Evaluation, Responsible AI, LangChain, Large Language Modeling, Model Deployment, Generative AI, Generative Adversarial Networks (GANs), Application Deployment, Application Development, Technical Management, OpenAI API, Data Ethics, AI Enablement, Trend Analysis, Business Strategy, Python Programming
中级 · 专项课程 · 1-3 个月

您将获得的技能: Product Lifecycle Management, Product Strategy, Product Management, Product Marketing, Case Studies, Market Data, Organizational Leadership, Market Research, Data-Driven Decision-Making, Cross-Functional Collaboration, Digital Media Strategy, Strategic Thinking, Innovation, Market Analysis, Data Analysis
初级 · 课程 · 1-4 周
您将获得的技能: Responsible AI, Data Ethics, Organizational Strategy, Artificial Intelligence, Strategic Leadership, Cross-Functional Collaboration, Governance, Artificial Intelligence and Machine Learning (AI/ML), Decision Making, Business Management, Technology Roadmaps, Ethical Standards And Conduct, Enterprise Architecture, Data Governance, Organizational Structure, Strategic Prioritization, Change Management
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Account Strategy, Account Management, Customer Success Management, Customer Engagement, Customer Relationship Building, Customer Relationship Management, Milestones (Project Management), Growth Strategies, Expectation Management, Relationship Management, Data-Driven Decision-Making, Drive Engagement, Goal Setting, Needs Assessment
中级 · 课程 · 1-4 周
Ludwig-Maximilians-Universität München (LMU)
您将获得的技能: 企业战略, 竞争分析, 撰写报告, 商业研究, 商业分析, 同行评审, 管理咨询, 组织战略, 演讲, 数据可视化, 业务咨询, 分析, 业务报告
混合 · 课程 · 1-3 个月

您将获得的技能: Business Analysis, Business Process, Business Modeling, Business Risk Management, Business Requirements, Business Strategies, Business Process Modeling, Systems Analysis, Analysis, Organizational Strategy, Case Studies, Risk Management
中级 · 课程 · 1-4 周

Microsoft
您将获得的技能: Marketing and Public Relations, Integrated Marketing Communications, Marketing Communications, Public Relations, Storytelling, Strategic Communication, Target Audience, Campaign Management, Content Creation, Digital Media Strategy, Ethical Standards And Conduct, AI Personalization, Marketing Analytics
初级 · 课程 · 1-3 个月

SkillUp
您将获得的技能: 福利管理, 项目管理, 利益相关者管理, 项目管理生命周期, 计划管理, 管理, 质量管理, 风险管理, 变革管理, 组织战略, 项目关闭, 战略规划, 范围管理, 投资组合管理
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Marketing Design, Social Media Marketing, Social Media Content, Marketing Materials, Marketing, Social Media, Branding, Promotional Materials, Loyalty Programs, Advertising, Creative Design, Customer Engagement
初级 · 指导项目 · 不超过 2 小时

Tecnológico de Monterrey
您将获得的技能: Web Analytics, Google Analytics, Social Media, Search Engine Marketing, Social Media Marketing, Marketing Analytics, Market Research, Digital Marketing, Marketing Effectiveness, Content Performance Analysis, Analytical Skills, Online Advertising, Social Media Strategy, Email Marketing, Customer Data Management, Analytics, Target Audience, Key Performance Indicators (KPIs), Social Network Analysis, Facebook
中级 · 专项课程 · 1-3 个月