品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。
University of Pennsylvania
您将获得的技能: Marketing, Strategic Marketing, Marketing Strategies, Brand Management, Consumer Behaviour, Brand Strategy, Go To Market Strategy, Marketing Communications, New Business Development, Customer Insights, Market Opportunities
初级 · 课程 · 1-4 周

University of Virginia
您将获得的技能: 竞争分析, 新兴技术, 企业战略, 创新, 变革管理, 战略思维, 技术战略, 市场动态, 产品生命周期管理, 业务转型, 商业经济学, 数字化转型, 技术路线图
初级 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: Algorithm, 社交媒体战略, 搜索引擎优化, 打造品牌, 目标市场, 消费者行为, 网络分析和 SEO, 数字化营销, 数据分析, 品牌意识, 关键词研究, 角色开发, 目标受众, 用户研究, 业务报告, 内容战略
初级 · 课程 · 1-4 周

您将获得的技能: Adobe Express, Presentations, Adobe Firefly, Adobe Acrobat, Adobe Illustrator, Adobe Creative Cloud, Content Creation, Responsible AI, Creative Design, Adobe Photoshop, Document Management, Visual Design, Digital Publishing, AI Workflows, Brand Awareness, Storytelling, Branding, Constructive Feedback, Ethical Standards And Conduct, Organizational Skills
初级 · 课程 · 1-4 周

The Chinese University of Hong Kong
您将获得的技能: 消费者行为, 广告, 营销, 文化多样性, 市场动态, 文化敏感性, 数字媒体战略, 社会科学, 全球营销, 品牌管理, 社会学, 电子商务
初级 · 课程 · 1-4 周

Erasmus University Rotterdam
您将获得的技能: 创造力, 企业战略, 集思广益, 创新, 组织领导力, 工艺开发, 产品生命周期管理, 多样性与包容性, 团队管理, 设计思维, 精益方法, 产品开发
初级 · 课程 · 1-3 个月

DeepLearning.AI
您将获得的技能: Prompt Engineering, 大型语言模型, ChatGPT, 社会影响, 云应用, 生成式人工智能, AI 产品战略, 人工智能, AI 安全, 负责任的人工智能, 自动化
初级 · 课程 · 1-4 周

您将获得的技能: Content Creation, Instagram, Branding, Digital Advertising, Advertising Campaigns, Facebook, Google Gemini, AI Product Strategy, Marketing Automation, ChatGPT
初级 · 课程 · 1-4 周

Universidad de Palermo
您将获得的技能: Human Capital, Management Accounting, Human Resource Strategy, Human Resources Management and Planning, Branding, Cost Management, Cost Accounting, Marketing, Talent Management, Brand Management, Business Economics, Accounting, Strategic Marketing, Leadership Development, Budgeting, Cash Flows, Business Leadership, Organizational Strategy, Market Dynamics, Economics
初级 · 专项课程 · 3-6 个月

Simplilearn
您将获得的技能: Social Media Marketing, Social Media Campaigns, Content Performance Analysis, Social Media Strategy, Instagram, Facebook, Pinterest, Digital Advertising, Customer Engagement, LinkedIn, Brand Management, Brand Awareness, Content Creation, Target Audience
初级 · 课程 · 1-4 周

您将获得的技能: AI Security, AI Product Strategy, AI Enablement, Responsible AI, Data Ethics, Strategic Leadership, Business Leadership, Technology Roadmaps, Data Strategy, Artificial Intelligence, Business Strategies, Strategic Thinking, Milestones (Project Management), Agile Project Management, Compliance Training, Compliance Management, Data Management, AI Orchestration, Artificial Intelligence and Machine Learning (AI/ML), Team Building
高级设置 · 课程 · 3-6 个月

Illinois Tech
您将获得的技能: Process Improvement, Process Management, Global Marketing, Business Process, Business Process Management, Financial Statement Analysis, Financial Statements, Brand Management, Leadership and Management, Financial Analysis, Marketing, People Management, Team Leadership, Strategic Marketing, Organizational Change, Leadership, Inventory Accounting, Business Strategy, Financial Management, Data Analysis
攻读学位
中级 · 专项课程 · 3-6 个月