全球营销课程可以帮助您学习市场细分、品牌定位、数字营销战略和消费者行为分析。您还可以掌握跨文化交流、活动管理和利用社交媒体进行全球推广的技能。许多课程都会介绍一些工具,如用于跟踪营销活动绩效的 Google Analytics、用于管理客户关系的 HubSpot 以及用于执行营销战略的社交媒体平台。
Emory University
您将获得的技能: 市场机遇, 战略营销, 目标市场, 创新, 价值主张, 客户体验战略(CX), 消费者行为, 营销渠道, 案例研究, 进入市场战略, 客户分析, 战略思维, 市场调查, B2B 销售, 商业营销
中级 · 课程 · 1-4 周

Digital Marketing Institute
您将获得的技能: 社交媒体战略, Facebook, 数字广告, 目标受众, 社交媒体营销, Instagram, 品牌意识, 内容创作, 网络分析, 广告活动, 社交媒体管理, 绩效衡量, 社交媒体活动
初级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: Environmental Policy, Energy and Utilities, Climate Change Mitigation, Environment, Public Policies, International Relations, Policy Analysis, Climate Change Adaptation, Governance, Sustainable Technologies, Pollution Prevention, Environmental Science, Forecasting, Emerging Technologies
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初级 · 课程 · 1-4 周

University of California San Diego
您将获得的技能: Blockchain, Teaching, Emerging Technologies, Computer Networking, Internet Of Things, Digital pedagogy, Computer Science, Social Impact, Cybersecurity, Information Privacy, Encryption, Virtual Private Networks (VPN), Distributed Denial-Of-Service (DDoS) Attacks
初级 · 课程 · 1-3 个月

University of Colorado Boulder
您将获得的技能: Network Analysis, Unsupervised Learning, Social Network Analysis, Supervised Learning, Unstructured Data, Applied Machine Learning, Marketing Analytics, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Text Mining, Data Analysis, Model Evaluation, Transfer Learning, Predictive Modeling, Semantic Web, JSON, Statistical Methods, Data Manipulation
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初级 · 专项课程 · 3-6 个月
Emory University
您将获得的技能: Marketing Channel, Direct Selling, Business Marketing, Strategic Marketing, Strategic Partnership, Coordinating, Price Negotiation, Revenue Management, Strategic Thinking, Market Analysis, Business Risk Management, Business Relationship Management
中级 · 课程 · 1-4 周
Emory University
您将获得的技能: Marketing Channel, Customer Demand Planning, Strategic Marketing, Business Marketing, Compensation Management, Compensation Analysis, Supply Chain, Gap Analysis, Consumer Behaviour, Case Studies, Process Optimization, Strategic Partnership, Coordination, Analysis
中级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Pay Per Click Advertising, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Digital Marketing, Data-Driven Decision-Making, A/B Testing, Data Analysis, Contextual Advertising, Big Data, Key Performance Indicators (KPIs), Customer Data Management, Predictive Analytics, Artificial Intelligence and Machine Learning (AI/ML), Consumer Behaviour, Machine Learning
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 创新, 企业战略, 改善客户体验, 消费者行为, 营销, 营销渠道, 营销策略, 案例研究, MarTech, 业务转型, 全球营销, 数字化转型, 营销管理, 数字化营销
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初级 · 课程 · 1-4 周

Council on Foreign Relations
您将获得的技能: International Finance, Policty Analysis, Research, and Development, Negotiation
初级 · 课程 · 1-3 个月

University of Illinois Urbana-Champaign
您将获得的技能: Water Resource Management, Environmental Engineering, Water Quality, Natural Resource Management, Environmental Policy, Climate Change Adaptation, Environmental Regulations, Sustainable Development, Environment and Resource Management, Environmental Laws, Community Development, Governance
中级 · 课程 · 1-4 周

Council on Foreign Relations
您将获得的技能: Policy Development, International Relations, Policy Analysis, Public Health, Economic Development, Immigration Law, Sustainable Development, Climate Change Adaptation, Environmental Policy, Social Sciences, Climate Change Mitigation, Emerging Technologies, Technology Strategies, Cybersecurity, Artificial Intelligence
初级 · 课程 · 1-3 个月