数字营销课程可以帮助你学习 SEO 战略、内容创作、社交媒体管理和电子邮件营销技巧。您可以培养受众分析、营销活动优化和品牌故事讲述方面的技能。许多课程都会介绍一些工具,如用于跟踪绩效的 Google Analytics、用于管理社交媒体的 Hootsuite 和用于电子邮件营销的 Mailchimp,向您展示这些技能如何增强您的营销工作。

University of Colorado Boulder
您将获得的技能: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Marketing Psychology, Market Analysis, Marketing Planning, Behavioral Economics, Target Market, Customer Insights, Strategic Marketing, Marketing Strategies, Technology Strategies, Product Lifecycle Management, Business-To-Consumer, B2B Sales, Digital Marketing
攻读学位
初级 · 课程 · 1-3 个月

Fundação Instituto de Administração
您将获得的技能: Strategic Marketing, Marketing, Marketing Strategy and Techniques, Brand Strategy, Market Dynamics, Customer Insights, Market Analysis, Consumer Behaviour, Target Market, Stakeholder Management, Value Propositions, Customer Relationship Building, Competitive Analysis
初级 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Facebook, Advertising, Graphic and Visual Design, Video Production, Social Media Content, Graphic Design, Social Media, Social Media Marketing, Content Creation, Event Marketing
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Marketing Planning, Marketing, Marketing Analytics, Sales, Value Propositions, Marketing Strategy and Techniques, Business Metrics, Brand Management, Performance Measurement, Digital Marketing, Goal Setting, Customer Engagement
混合 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: Product Development, Product Strategy, Sustainable Business, Product Management, Marketing, Sustainable Design, New Product Development, Product Lifecycle Management, Commercialization, Marketing Strategies, Business Marketing, Presentations, Corporate Sustainability, Market Dynamics, Financial Analysis, Financial Modeling, Business Metrics, Cash Flows
攻读学位
初级 · 课程 · 1-3 个月

University of Michigan
您将获得的技能: Generative AI, Prompt Engineering, Course Development, Instructional Design, Brainstorming, Design Strategies, Content Creation, Persona Development, Professional Development, digital literacy
初级 · 课程 · 1-4 周

Universidad Nacional Autónoma de México
您将获得的技能: Musical Composition, Music, Algorithms, Instrumental Music, Digital Signal Processing, Generative AI, Programming Principles, Other Programming Languages, Development Environment, Object Oriented Programming (OOP), Multimedia, Debugging
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: 数据叙事, ChatGPT, 沟通, 生成式人工智能, 内容创作, 技术交流, 信息图表, 设计元素和原则, 流程制图, 目标受众, 数据可视化
中级 · 课程 · 1-4 周

您将获得的技能: Writing, Syllabus Development, Course Development, Developing Training Materials, Microsoft Office, Content Creation
初级 · 指导项目 · 不超过 2 小时

IE Business School
您将获得的技能: Market Opportunities, Market Analysis, Competitive Analysis, Marketing Management, Market Intelligence, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Marketing Planning, Strategic Thinking, Business Strategy, Analysis, Business Analysis, Strategic Planning
初级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Loyalty Programs, Customer Insights, Customer Relationship Management, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Consumer Behaviour, B2B Sales, Target Market, Operating Cost, Strategic Marketing, Business Metrics, Market Analysis
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Marketing Planning, Business Planning, Microsoft Teams, Microsoft 365, Productivity Software, Project Management Software, Timelines, Project Planning, Collaborative Software, Prioritization, Project Management, Team Management
初级 · 指导项目 · 不超过 2 小时