产品营销课程可以帮助您学习市场细分、竞争分析、品牌定位和市场策略。您可以掌握制作有吸引力的信息、分析客户 Feedback 和优化营销活动的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体平台等工具,以支持跟踪绩效和与目标受众互动。

您将获得的技能: Competitive Analysis, Market Research, User Story, User Interface (UI), Competitive Intelligence, Usability, Persona Development, Microsoft Copilot, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Design Thinking, Product Roadmaps, User Interface (UI) Design, Market Opportunities, Regulation and Legal Compliance, Data Ethics, Responsible AI, Data Governance
初级 · 专项课程 · 3-6 个月

Xbox
您将获得的技能: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, Design Thinking, AI Product Strategy, Mockups, Consumer Behaviour, Usability Testing, Wireframing, Market Analysis, Stakeholder Communications, Product Lifecycle Management, Product Strategy, Data Analysis
初级 · 专业证书 · 3-6 个月

您将获得的技能: Web Analytics, Customer Analysis, Customer Insights, Analytics, User Feedback, Business Analytics, Analysis, Root Cause Analysis, User Flows, Performance Analysis, Data Presentation, Performance Metric, Key Performance Indicators (KPIs), Statistical Analysis, Data Capture, Taxonomy
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning
初级 · 专项课程 · 1-3 个月

Packt
您将获得的技能: Backlogs, Product Roadmaps, Sprint Planning, Agile Methodology, Product Management, AI Product Strategy, Wireframing, A/B Testing, Agile Product Development, Microsoft Teams, Product Strategy, Product Planning, Jira (Software), Product Requirements, Estimation, Project Management, Agile Project Management, ChatGPT, Kanban Principles, User Story
中级 · 专项课程 · 3-6 个月
University of Illinois Urbana-Champaign
您将获得的技能: 消费者行为, 打造品牌, 进入市场战略, 价值主张, 营销策略与技巧, 营销, 营销管理, 客户洞察, 营销分析, 市场分析, 产品营销, 营销策划, 目标市场
攻读学位
初级 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Design, Digital Design, Design Elements And Principles, Product Design, Color Theory, Graphic Design, Intellectual Property, Product Promotion, E-Commerce, Digital Assets, Marketing, Marketing Collateral
高级设置 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: Competitive Analysis, Product Strategy, Product Management, Strategic Prioritization, Market Analysis, Product Roadmaps, Goal Setting, Business Strategy, Strategic Thinking, Strategic Decision-Making, Team Motivation, Market Dynamics, Customer Insights, Regulatory Compliance
初级 · 课程 · 1-4 周

IBM
您将获得的技能: 新产品开发, 企业战略, 产品测试, 投资组合管理, 产品路线图, 创造需求, 市场情报, 产品管理, 可用性测试, 产品要求, 市场分析, 产品生命周期管理, 敏捷产品开发, 产品开发, 营销策划, 产品战略
高级设置 · 课程 · 1-3 个月

Coursera
您将获得的技能: Prompt Engineering, 营销策略, 生成式人工智能, 内容创作, 社交媒体内容, 营销, 客户洞察, 广告, 营销分析, 文案写作, A/B 测试, ChatGPT
初级 · 指导项目 · 不超过 2 小时

IE Business School
您将获得的技能: Product Lifecycle Management, Market Trend, Product Strategy, Product Management, Market Analysis, Competitive Analysis, New Product Development, Brand Management, Marketing Strategies, Growth Strategies
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: 营销策略, Prompt Engineering, 客户参与, 客户关系管理 (CRM) 软件, 数据驱动的决策制定, 电子邮件自动化, 仪表板, 潜在客户开发, 营销分析, HubSpot CRM, 营销自动化, ChatGPT, MarTech
中级 · 指导项目 · 不超过 2 小时