市场研究课程可以帮助您学习数据收集技术、 Survey Design、消费者行为分析和竞争格局评估。您可以掌握解读市场趋势、细分目标受众和开展焦点小组的技能。许多课程都会介绍 SPSS、Tableau 和 Google Analytics 等工具,这些工具支持分析数据和 Visualization 见解,从而为业务战略提供依据。

Coursera
您将获得的技能: LinkedIn, Professional Networking, Interviewing Skills, Market Research, Personalized Campaigns, Recruitment, Storytelling, Concision, Technical Communication, Power BI, Project Portfolio Management, Expectation Management, Portfolio Management, R Programming
初级 · 课程 · 1-4 周

Alex Genadinik
您将获得的技能: Surveys, Market Research, Survey Creation, Marketing Psychology, Focus Group, Consumer Behaviour, Interviewing Skills, Business Research, Target Market, Market Intelligence, Marketing Strategies, Market Analysis, Qualitative Research, Marketing Planning, Persona Development, Customer Insights, Discussion Facilitation, Decision Making
混合 · 课程 · 1-3 个月

您将获得的技能: Market Research, Business Research, Market Analysis, Marketing, Research Methodologies, Research, Demand Planning, Research Design, Consumer Behaviour, Market Trend, Customer Analysis, Forecasting, Analysis, Product Testing
混合 · 课程 · 1-4 周

Queen Mary University of London
您将获得的技能: 研究方法, 样本量的确定, 案例研究, 内容性能分析, 创建调查, 定性研究, 焦点小组, 研究, 市场研究, 商业研究, 研究设计, 科学与研究, 面试技巧, 数据收集, 调查, 概率与统计
初级 · 课程 · 1-4 周

University of London
您将获得的技能: 商业道德, 战略营销, 文化, 竞争分析, 业务, 国际金融, 可持续商业, 营销策略, 数据驱动的营销, 运营管理, 卓越运营, 社会科学, 商业, 消费者行为, 市场营销, 营销策略与技巧, 业务运营, 国际关系, 工艺设计, 营销策划
初级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: ChatGPT, 市场研究, 生成式人工智能, 市场营销, 内容营销
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Market Research, Market Analysis, Competitive Analysis, Business Research, Market Intelligence, Global Marketing, Customer Insights, Company, Product, and Service Knowledge, Business Strategy, Market Opportunities, Strategic Thinking, Target Market, Program Evaluation, Marketing Strategy and Techniques, Target Audience, Process Analysis, Brand Strategy, Performance Measurement, Business Metrics, Report Writing
混合 · 课程 · 1-4 周

IE Business School
您将获得的技能: Market Research, Business Research, Market Data, Customer Insights, Data-Driven Decision-Making, Quantitative Research, Market Analysis, Data Strategy, Marketing, Data Literacy, Data Collection, Ideation
初级 · 课程 · 1-4 周

您将获得的技能: Market Share, Market Opportunities, Market Analysis, Market Trend, Quantitative Research, Trend Analysis, Market Research, Data Visualization, Market Data, Data Literacy, Data Storytelling, Performance Analysis, Analytical Skills, Key Performance Indicators (KPIs), Business Development, Performance Measurement, Gap Analysis, Variance Analysis, Business Strategy, Business Planning
初级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Business Research, Customer Analysis, Marketing Psychology, Market Analysis, Marketing, Marketing Planning, Data-Driven Marketing, Behavioral Economics, Target Market, Customer Insights, Marketing Strategy and Techniques, Strategic Marketing, Technology Strategies, Product Lifecycle Management, Business-To-Consumer, B2B Sales, Digital Marketing
攻读学位
初级 · 课程 · 1-3 个月

University of California, Davis
您将获得的技能: 专业网络, 研究方法, 商务写作, 定性研究, 创建调查, 市场研究, 商业研究, 交流, 定量研究, 征求建议书, 数据收集, 提案制定, 同行评审, 数据质量, 客户服务, 调查, 撰写建议书, 抽样(统计), 市场分析
中级 · 课程 · 1-4 周

Alex Genadinik
您将获得的技能: Overcoming Objections, Market Research, Marketing Psychology, Active Listening, Rapport Building, Closing (Sales), B2B Sales, Consumer Behaviour, Target Audience, Selling Techniques, Content Performance Analysis, Marketing, Sales Strategy, Price Negotiation, Sales, Innovation, Marketing Strategies, Shared Media, Sales Prospecting, Marketing Communications
初级 · 专项课程 · 3-6 个月