营销解析课程可以帮助您学习数据分析、客户细分、营销活动绩效衡量和投资回报计算。您可以掌握解读营销指标、优化数字战略和利用消费者洞察力推动决策的技能。许多课程都会介绍 Google Analytics、Tableau 和 Excel 等工具,这些工具支持数据解析和趋势可视化,使您能够在实际营销场景中应用自己的技能。

Meta
您将获得的技能: 营销策略, 社交媒体战略, 客户分析, 数字化营销, Instagram, Facebook, 目标受众, 营销渠道, 社交媒体营销, 社交媒体, 智能目标, 数字媒体战略, 关键绩效指标 (KPI), 营销
初级 · 课程 · 1-3 个月

您将获得的技能: Email Marketing, Advertising Mail, Direct Marketing, Campaign Management, Marketing Materials, Marketing, Digital Marketing, Target Audience, Registration, Design, Business
初级 · 指导项目 · 不超过 2 小时

University of Maryland, College Park
您将获得的技能: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Consumer Behaviour, Cross-Channel Marketing, Digital Media Strategy, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Paid media, Network Model, Business-To-Consumer, Marketing Analytics, Business Analysis
初级 · 课程 · 1-3 个月

Amazon Web Services
您将获得的技能: 探索性数据分析, 亚马逊 S3, 亚马逊网络服务, 云安全, 仪表板, AWS 身份和访问管理 (IAM), 云计算, 数据可视化, 数据驱动的决策制定, 大数据, 描述性分析, 数据分析, 分析
初级 · 课程 · 1-4 周

Goldman Sachs
您将获得的技能: 营销策略与技巧, 数字化营销, 营销活动经理, 搜索引擎营销, 社交媒体营销, 点击付费广告, 赢得媒体, 在线广告, 营销策划, 自有媒体, 内容营销, 社交媒体活动, 付费媒体, 数字媒体战略, 营销设计, 分析
混合 · 课程 · 1-4 周

您将获得的技能: Facebook, Marketing Analytics, Advertising, Digital Advertising, Social Media Content, Social Media Marketing, Social Media, Content Marketing, Scheduling, Target Audience, Social Media Management, Customer Engagement
混合 · 指导项目 · 不超过 2 小时

您将获得的技能: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Search Engine Optimization, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Google Ads, Social Media Management, Customer Retention, Customer Relationship Management, E-Commerce, Performance marketing, Marketing, Campaign Management
初级 · 专业证书 · 3-6 个月

您将获得的技能: Adobe Express, Social Media Content, Responsible AI, Cross-Channel Marketing, Content Marketing, Generative AI, Social Media, Marketing Analytics, Data Ethics, Marketing Effectiveness, Data-Driven Decision-Making, Content Creation, Marketing Automation, Email Marketing, Social Media Campaigns, Adobe Creative Cloud, Graphic and Visual Design, Search Engine Optimization, Storytelling, Performance Analysis
初级 · 专项课程 · 1-3 个月

您将获得的技能: Facebook, Drive Engagement, Online Advertising, Advertising, Social Media Marketing, Social Media, Marketing, Customer Engagement, Social Media Management, Business Marketing, Target Audience
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Digital Advertising, Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Social Media Marketing
初级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 社交网络分析, 营销心理学, 内容创作, 消费者行为, 广告, 说服沟通, 社交媒体营销, 叙事, 沟通, 社交媒体, 影响, 品牌战略, 营销, 营销传播
混合 · 课程 · 1-4 周
University of Michigan
您将获得的技能: Python 程序设计, 统计分析, 数据清理, Pandas(Python 软件包), 散点图, 描述性统计, Matplotlib, 统计推理, 回归分析, R 语言程序设计(中文版), 相关性分析, 数据预处理, 数据分析
中级 · 课程 · 1-3 个月