What Does a Social Media Coordinator Do? 2026 Guide

Key takeaways

Social media coordinators manage a company or brand’s online presence via social media channels. Explore key facts:

• Social media coordinators make, on average, a median total pay between $42,000 and $69,000 [1].

• Social media coordinators generate content, connect with clients, review analytics, and research trends.

• You can earn a degree in marketing, public relations, or communications to become a social media coordinator.

Learn more about what a social media coordinator does and how to become one. Afterward, consider enrolling in Northwestern University’s Social Media Marketing Specialization. You’ll have the opportunity to learn digital marketing strategies and tactics and how to use artificial intelligence (AI) to create content to attract high-value markets to your website. Upon completion, add this shareable credential to your resume or LinkedIn profile.

What is a social media coordinator?

A social media coordinator’s job is to successfully manage a company’s social media presence. A typical day might include creating social media posts, checking metrics for performance results, and responding to comments or questions. Social media coordinators are responsible for making sure posts, campaigns, and engagement strategies used by their employers are effective. 

What does a social media coordinator do?

The specific responsibilities of a social media coordinator role vary based on a company’s unique needs, but some typical tasks include the following:

Generate content

Depending on the size of your company’s marketing team, you might work with writers and graphic designers to create social media posts, or you’ll be responsible for creating the content yourself. This can include drafting the copy for the post or creating media, such as photos or videos. Regardless, as the coordinator, you’ll need to make sure the content is engaging, relevant, and valuable to your specific audience.

Read more: What Is Content Marketing?

Connect with clients

For social media coordinators, clients are typically potential or returning customers who interact with your company’s social media profiles. You’ll be responsible for monitoring the comments and messages sent to your company and then replying to them appropriately.

Review analytics 

Social media coordinators are typically responsible for monitoring the performance of social media posts, such as how many people like, share, or comment on a post. Organizations use this data to create the most effective posting schedule, as well as a more high-level strategy about the types of content and campaigns that resonate well with your company’s audience. Sometimes, you will turn the analytics into a report for the social media manager or strategist.

Research

Because social media is always changing, a social media coordinator needs to continually research the newest trends, audience preferences, and marketing techniques so that the content being created is relevant, engaging, and attention-catching.

Social media coordinator salary and job outlook

According to Glassdoor, the median total salary for a social media coordinator ranges from $42,000 to $69,000 [1]. These figures include base salary and additional pay, which may represent profit-sharing, commissions, bonuses, or other compensation. Social media coordinators have a lot of opportunities for job growth. You can move into the role of a marketing specialist, digital marketing specialist, or brand manager, for instance. From there, you might progress to a marketing manager, social media manager, or senior product manager. 

Additionally, jobs within advertising, promotions, and marketing management positions are in demand because the US Bureau of Labor Statistics expects to see an industry growth of 6 percent from 2024 to 2034 [2].

Qualifications to become a social media coordinator

In general, you need to have a strong background in marketing, writing, and social media to be a social media coordinator. Businesses want someone who is comfortable with various social media platforms, is experienced in written and oral communication, and has the ability to write content.

Education

According to Zippia, 82 percent of media coordinators have a bachelor’s degree [3]. A marketing, public relations, or communications degree is a strong choice for gaining relevant skills and experience. If you don’t currently have a bachelor’s degree, it’s worth considering if you’re serious about becoming a social media coordinator. Internships are also a good option for gaining hands-on experience.

Certifications

Certifications are often an effective way to sharpen specific skill sets, like search engine optimization (SEO) or data analytics. Not only can certifications help you to be more successful at your job, but they can also set you apart from other candidates for a potential social media coordinator role. Certifications to consider include HubSpot Academy's Social Media Marketing II Certification.

Skills

As a social media coordinator, you might spend your day doing similar tasks to marketers, strategists, and customer service experts, among other roles. Some general skills that should help you succeed include:

Knowledge of social media

The foundation of a social media coordinator role is experience with different social media platforms, such as Facebook, TikTok, X, Instagram, and others. It’s helpful to be active on many different platforms so you know how to interact effectively with each one.

Communication

Social media coordinators need to be comfortable communicating with many diverse groups of people, ranging from their colleagues to their social media audience. You’ll need to know how to respond to comments online appropriately and with a consistent voice to reinforce your company’s brand. You must also be comfortable articulating and asserting your ideas to decision-makers within your organization. 

Problem-solving and adaptability 

The landscape of social media is constantly changing. You’ll need to be adaptable and creative when tackling problems, whether it’s a disgruntled customer commenting on posts or a publishing platform not posting on schedule. Because of how quickly things can change in a social media coordinator role, it’s important to be able to think and adapt quickly.

Writing skills

As a social media coordinator, it’s key to know how to write effective, professional, and engaging content tailored to your organization's desired audience. It’s also important to have experience creating content for specific platforms since each has its own rules, such as post length and how to use hashtags. A portfolio that displays your previous work, like social posts, blogs, or website copy, is a good way to demonstrate your experience with social media writing. If you don’t have professional experience, creating examples specifically for your portfolio is a good strategy.

Discover digital marketing career resources

Subscribe to Career Chat on LinkedIn for industry updates, tips, and trends, as well as the opportunity to network with other professionals. Then, explore free, digital resources to optimize your professional growth:

• Watch on YouTube: How to Make Money on Instagram (Complete Guide)

• Find a course: Which Digital Marketing Course Should You Take? Find Out in 1 Minute

• Expand your vocabulary: Social Media Terms: A to Z Glossary

With Coursera Plus, you can learn and earn credentials at your own pace from over 350 leading companies and universities. With a monthly or annual subscription, you’ll gain access to over 10,000 programs—just check the course page to confirm your selection is included.

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