Coursera
Web Analytics & Reporting 专项课程

只需 199 美元(原价 399 美元)即可通过 Coursera Plus 学习更高水平的技能。立即节省

Coursera

Web Analytics & Reporting 专项课程

Hurix Digital

位教师:Hurix Digital

包含在 Coursera Plus

深入学习学科知识
中级 等级

推荐体验

4 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度
深入学习学科知识
中级 等级

推荐体验

4 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度

您将学到什么

  • Navigate Google Analytics to extract insights, connect platforms, and configure conversion tracking for comprehensive performance measurement

  • Apply segmentation and statistical analysis to identify patterns, validate data quality, and optimize content for improved engagement and conversions

  • Create automated Looker Studio dashboards and scheduled reports that transform complex data into clear visual stories for strategic decision-making

要了解的详细信息

可分享的证书

添加到您的领英档案

授课语言:英语(English)
最近已更新!

January 2026

了解顶级公司的员工如何掌握热门技能

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

精进特定领域的专业知识

  • 向大学和行业专家学习热门技能
  • 借助实践项目精通一门科目或一个工具
  • 培养对关键概念的深入理解
  • 通过 Coursera 获得职业证书

专业化 - 6门课程系列

您将学到什么

  • Web analytics reports act as business intelligence tools, answering key performance questions that guide marketing decisions

  • Time-based comparisons help marketers identify real trends by separating normal data changes from meaningful performance shifts.

  • Strong analytics navigation skills improve efficiency over time, allowing marketers to focus more on insights than data searching.

  • Consistent reporting workflows and saved views reduce repetition while maintaining accuracy in marketing performance evaluations.

您将获得的技能

类别:Trend Analysis
类别:Strategic Marketing
类别:Google Analytics
类别:Performance Analysis
类别:Advertising Campaigns
类别:Web Analytics
类别:Marketing Analytics
类别:Digital Marketing
类别:Business Reporting
类别:Performance Reporting
类别:Target Audience
类别:Analytics
类别:Customer Insights
类别:Marketing Strategies

您将学到什么

  • Data-driven content decisions rely on systematic analysis of page-level metrics, not intuition or guesswork.

  • Analytics of user engagement patterns provide actionable insights for optimizing content and refining marketing strategy.

  • Standardized reporting workflows enable scalable content analysis and seamless collaboration across teams.

  • Time-based engagement metrics reveal content quality and audience alignment beyond basic traffic volume measures.

您将获得的技能

类别:Marketing Analytics
类别:Web Analytics and SEO
类别:Analytics
类别:AI Personalization
类别:Performance Analysis
类别:Performance Metric
类别:Web Analytics
类别:Google Analytics
类别:Content Performance Analysis
类别:Performance Reporting
类别:Data-Driven Decision-Making
类别:Key Performance Indicators (KPIs)
类别:Customer Insights
类别:Driving engagement

您将学到什么

  • High bounce rates often signal content-audience misalignment rather than technical issues, requiring strategic content adjustments .

  • Session duration correlates directly with content value perception, making it a reliable predictor of user satisfaction and conversion potential.

  • Systematic analytics interpretation creates repeatable optimization processes that scale across content portfolios, enabling continuous improvement

  • Data-driven content decisions consistently outperform intuition-based changes, making analytics literacy essential for modern marketing effectiveness

您将获得的技能

类别:Drive Engagement
类别:Search Engine Optimization
类别:Marketing Analytics
类别:Content Strategy
类别:Multimedia
类别:Content Performance Analysis
类别:Data Analysis
类别:Data-Driven Decision-Making
类别:Content Development and Management
类别:Analytics
类别:Web Content
类别:Web Analytics

您将学到什么

  • Audience segmentation ensures your marketing reaches the right people and converts effectively.

  • Data quality validation is essential—flawed data leads to poor strategy and wasted budgets.

  • Comparing current data with historical baselines helps detect tracking issues early.

  • Combining segmentation and validation builds reliable data and enables precise targeting.

您将获得的技能

类别:Customer Insights
类别:Target Audience
类别:Trend Analysis
类别:Real Time Data
类别:Benchmarking
类别:Data Validation
类别:Web Analytics
类别:Data Quality
类别:Anomaly Detection
类别:Campaign Management
类别:Marketing Analytics
类别:Google Analytics
类别:Marketing Effectiveness
类别:Data-Driven Decision-Making
类别:Performance marketing

您将学到什么

  • Data segmentation is essential for uncovering meaningful behavioral patterns that drive conversion optimization strategies.

  • Statistical correlation analysis transforms surface-level metrics into actionable insights that directly impact business outcomes.

  • Systematic validation of automated systems ensures marketing teams receive trustworthy, timely intelligence for strategic decision-making.

  • Continuous refinement of monitoring rules and thresholds maximizes the value and accuracy of automated marketing intelligence systems.

您将获得的技能

类别:Quality Assessment
类别:Web Analytics
类别:Web Analytics and SEO
类别:Marketing Effectiveness
类别:Customer Insights
类别:Marketing Analytics
类别:Data Analysis
类别:Analytics
类别:Verification And Validation
类别:Statistical Analysis
类别:Anomaly Detection
类别:Model Evaluation
Automate Your Reports with Ease

Automate Your Reports with Ease

第 6 门课程1小时

您将学到什么

  • 1. Automation transforms manual reporting workflows into efficient, reliable systems that operate independently once properly configured.

  • Consistent timing and formatting in automated reports builds stakeholder trust and ensures data-driven decision-making happens on schedule.

  • Strategic scheduling configuration requires balancing delivery frequency with data processing time to maintain accuracy and relevance.

  • Effective report automation creates scalable processes that grow with organizational needs without proportional increases in manual effort.

您将获得的技能

类别:Report Writing
类别:Automation
类别:Email Automation
类别:Scalability
类别:Performance Reporting
类别:Stakeholder Communications
类别:Marketing Automation
类别:Management Reporting
类别:Scheduling
类别:Continuous Improvement Process

获得职业证书

将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。

位教师

Hurix Digital
Coursera
168 门课程4,067 名学生

提供方

Coursera

人们为什么选择 Coursera 来帮助自己实现职业发展

Felipe M.
自 2018开始学习的学生
''能够按照自己的速度和节奏学习课程是一次很棒的经历。只要符合自己的时间表和心情,我就可以学习。'
Jennifer J.
自 2020开始学习的学生
''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'
Larry W.
自 2021开始学习的学生
''如果我的大学不提供我需要的主题课程,Coursera 便是最好的去处之一。'
Chaitanya A.
''学习不仅仅是在工作中做的更好:它远不止于此。Coursera 让我无限制地学习。'

常见问题