Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Will I earn university credit for completing the Specialization?

This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

Technology & Software Sales Fundamentals 专项课程

只需 199 美元（原价 399 美元）即可通过 Coursera Plus 学习更高水平的技能。立即节省

Technology & Software Sales Fundamentals 专项课程

Build Skills in Tech and Software Sales. Learn to sell technology products, manage accounts, and leverage AI for client engagement.

位教师：Fatimata Hane

包含在中

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6 门课程系列

深入学习学科知识

中级等级

推荐体验

4 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

6 门课程系列

深入学习学科知识

中级等级

推荐体验

4 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

您将学到什么

Apply fundamental and consultative selling techniques to engage prospects, overcome objections, and close technology sales.
Develop strategic account and territory management plans using market analysis and CRM tools.
Leverage generative AI and predictive analytics to personalize client engagement and automate sales workflows.

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

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Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

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培养对关键概念的深入理解
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专业化 - 6门课程系列

This Specialization prepares learners to excel in technology and software sales by building a comprehensive skill set from foundational selling techniques to advanced AI-powered client engagement strategies. Through six courses, you will develop expertise in the complete sales cycle—from lead generation and cold calling to strategic account management and territory optimization—with a specialized focus on selling technology products by articulating ROI and co-creating solutions with clients. You will also learn to leverage modern CRM tools, predictive analytics, and generative AI to personalize client interactions, automate workflows, and drive sustainable business growth in competitive tech markets.

应用的学习项目

Throughout this Specialization, learners will engage in practical, real-world projects that simulate authentic technology sales scenarios. Projects include developing cold calling scripts and objection-handling strategies, calculating and presenting ROI for technology products, creating strategic territory management plans using market data analysis, and designing AI-powered client engagement workflows. Learners will apply consultative selling techniques to analyze client needs, build tailored solutions, and develop comprehensive account strategies that drive customer success and long-term business partnerships.

How to Sell: An Overview of Fundamental Selling Techniques

第 1 门课程2小时

您将学到什么

Analyze the sales process and its alignment with the buyer's journey.
Demonstrate effective cold calling techniques using social media, telephone, and email.
Apply listening and questioning skills to discover customer needs and build rapport.
Master strategies for overcoming objections and maintaining momentum in sales conversations.

您将获得的技能

类别：Selling Techniques

类别：Sales Process

类别：Closing (Sales)

类别：Overcoming Objections

类别：Sales

类别：Lead Generation

类别：Communication Strategies

类别：Customer Engagement

类别：Sales Prospecting

类别：Active Listening

类别：Telephone Skills

类别：Sales Presentation

类别：Customer Relationship Building

类别：Cold Calling

Introduction to Tech Sales

第 2 门课程2小时

您将学到什么

Master the fundamentals of calculating and articulating the return on investment (ROI) for technology products.
Learn to collaborate with customers to create tailored, mutually beneficial solutions.
Develop strategies to build and maintain customer relationships based on value rather than price.
Become adept at shifting sales conversations from price to the value proposition of technology products.

您将获得的技能

类别：Value Propositions

类别：Return On Investment

类别：Sales Presentation

类别：Stakeholder Engagement

类别：Consultative Approaches

类别：Customer Analysis

类别：Solution Selling

类别：B2B Sales

类别：Sales Process

类别：Technical Sales

类别：Customer Relationship Building

Software Sales

第 3 门课程2小时

您将学到什么

Explain the fundamentals of the software market.
Develop and implement effective sales strategies.
Demonstrate essential sales techniques and establish lasting customer relationships.

您将获得的技能

类别：Technical Sales

类别：Selling Techniques

类别：Sales Strategy

类别：Market Analysis

类别：Customer Analysis

类别：Market Opportunities

类别：Customer Relationship Management

类别：Market Dynamics

类别：Sales Process

类别：Sales Presentations

类别：Company, Product, and Service Knowledge

类别：Competitive Analysis

类别：Sales

类别：Customer Relationship Building

B2B and Territory Sales Strategies and Techniques

第 4 门课程2小时

您将学到什么

Gain the ability to analyze market data and geographic information to segment territories strategically.
Develop skills in applying advanced sales methodologies, specifically in B2B environments.
Learn to conduct thorough assessments of client needs through direct interaction, observation, and the use of analytical tools.
Acquire proficiency in using modern CRM software and analytics platforms.

您将获得的技能

类别：Sales Strategy

类别：Consultative Selling

类别：Customer Relationship Management

类别：Sales Territory Management

类别：B2B Sales

类别：Selling Techniques

类别：Regional Sales

类别：Market Analysis

类别：Sales

类别：Negotiation

类别：Sales Management

类别：Sales Process

类别：Market Research

类别：Competitive Intelligence

类别：Sales Training

How to Develop an Account Strategy

第 5 门课程2小时

您将学到什么

Understanding and implementing an effective account strategy is crucial because it enables organizations to focus their resources efficiently, enhancing profitability and ensuring long-term customer loyalty. The goal of an account strategy is to maximize the value of the account for both the customer and the company, leading to increased revenue and long-term partnership.

Designed for account managers, customer success managers, customer service professionals, and business leaders, this course aims to foster predictable and sustainable business growth through proactive customer-centric strategies. By completing this course, you'll be equipped to: -Use the core tenets of effective account strategy to build trust and drive tangible results. -Maximize customer value by implementing a customer engagement strategy tailored to their needs. -Set clear customer expectations using milestones, which is crucial for tracking progress and ensuring alignment with strategic goals. This short course is unique in its combination of customer success strategies, tactics, and practical lessons from industry leaders. To succeed, you will need an eagerness to learn, a commitment to both team and customer success, and strong problem-solving skills—all essential for mastering account strategy.

您将获得的技能

类别：Relationship Management

类别：Needs Assessment

类别：Account Strategy

类别：Data-Driven Decision-Making

类别：Expectation Management

类别：Growth Strategies

类别：Milestones (Project Management)

类别：Customer Success Management

类别：Goal Setting

类别：Customer Relationship Management

类别：Drive Engagement

类别：Customer Relationship Building

类别：Customer Engagement

类别：Account Management

GenAI for Account Managers: Personalizing Client Engagement

第 6 门课程2小时

您将学到什么

Explore the foundational concepts of GenAI and evaluate its role in transforming client engagement for account managers.
Apply GenAI for personalized client communication and assess its effectiveness across channels.
Assess GenAI’s impact on client insights and develop strategies for stronger relationships using predictive analytics.
Develop scalable GenAI personalization strategies and assess automation for optimized, consistent client engagement.

您将获得的技能

类别：Business Process Automation

类别：AI Personalization

类别：Predictive Modeling

类别：Customer Relationship Management (CRM) Software

类别：Account Management

类别：Customer Communications Management

类别：Generative AI Agents

类别：Communication

类别：Customer Engagement

类别：Analytics

类别：Customer Insights

类别：Personalized Service

类别：Responsible AI

类别：Scalability

类别：Automation

类别：Customer experience improvement

类别：Data Ethics

获得职业证书

将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。

位教师

Fatimata Hane

Coursera

1 门课程9,845 名学生

Starweaver

Coursera

520 门课程942,688 名学生

Karlis Zars

32 门课程54,100 名学生

提供方

Coursera

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常见问题

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.