Who is this program for?

Anyone interested in jumpstarting their career in sales - whether you’re changing careers and looking for an entry-level role, or want to hone your skills in your current role as a sales representative.

Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

What is customer relationship management?

Customer relationship management, or CRM, is all about managing your relationships with customers in an effort to streamline sales, marketing efforts, customer service, and more. HubSpot provides CRM software for you to use and you learn more about CRM in these courses.

Are the HubSpot exams free?

Yes! You can take the exams and receive the certifications for free when you pass the exam. All that’s required is the creation of an (also free!) HubSpot Academy account.

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Will I earn university credit for completing the Specialization?

This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

Strategic Customer Relationship Management & Sales Technique 专项课程

Strategic Customer Relationship Management & Sales Technique 专项课程

Leading People and Teams Specialization. Launch your career in inbound sales. Go from beginner to job ready in about (time frame) and earn a Specialization certification from HubSpot. No experience needed to get started.

位教师：Rachel Sheldon

3,091 人已注册

包含在 Coursera Plus 中

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5 门课程系列

深入学习学科知识

3.3

（11 条评论）

初级等级

推荐体验

3 月完成

在 10 小时一周

灵活的计划

自行安排学习进度

5 门课程系列

深入学习学科知识

3.3

（11 条评论）

初级等级

推荐体验

3 月完成

在 10 小时一周

灵活的计划

自行安排学习进度

您将学到什么

Develop a marketing-driven sales enablement strategy
Generate and manage leads with the HubSpot CRM and Sales Hub tools
Organize, visualize, and report on sales data with HubSpot’s CRM

要了解的详细信息

可分享的证书

添加到您的领英档案

授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

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Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

精进特定领域的专业知识

向大学和行业专家学习热门技能
借助实践项目精通一门科目或一个工具
培养对关键概念的深入理解
通过 HubSpot Academy 获得职业证书

专业化 - 5门课程系列

In this specialization, you will learn essential leadership skills, including how to inspire and motivate individuals, manage talent, influence without authority, and lead teams. In this specialization, you will not only learn from Michigan faculty. You will also learn directly from exceptional leaders including Jeff Brodsky, Global Head of HR for Morgan Stanley, and John Beilein, previous Head Coach of the University of Michigan Men’s Basketball Team. We will share with you our research on how to lead people and teams effectively, and work with you to apply these insights to your own teams and leadership. In every course, you will have an opportunity to apply new leadership skills by working through a series of practical leadership assignments. In addition, the capstone will enable you to work on live leadership challenges.

应用的学习项目

Prepare for a career in Inbound Sales

Receive professional-level training from HubSpot Academy
Demonstrate your proficiency in portfolio-ready projects
Earn an employer recognised certificate from HubSpot Academy
Qualify for in-demand job titles: Sales Representative, Inbound Sales Representative, Sales Enablement Associate

Sales Enablement

第 1 门课程27小时

您将学到什么

How to manage for sales enablement through alignment of the sales and marketing teams
Strategies for making connections with your buyers
How to enable continued customer success, even after the sale

您将获得的技能

类别：Content Marketing

类别：Service Level Agreement

类别：Content Creation

类别：Sales Process

类别：Sales

类别：Sales Training

类别：Content Strategy

类别：Customer Engagement

类别：Sales Enablement

类别：Customer Success Management

类别：Sales Strategy

类别：Target Audience

类别：Lead Generation

Inbound Sales

第 2 门课程20小时

您将学到什么

How to develop an inbound sales strategy that uses social selling
How to identify and connect with inbound leads using an outreach sequence
How to create a personalized sales presentation that answers your prospects’ questions and motivates them to move forward with buying

您将获得的技能

类别：Sales Strategy

类别：Sales Process

类别：Persona Development

类别：Prospecting and Qualification

类别：Customer Engagement

类别：Customer Analysis

类别：Target Audience

类别：Email Automation

类别：Sales

类别：Sales Presentations

类别：Sales Pipelines

类别：Lead Generation

类别：Prioritization

Lead Management with HubSpot

第 3 门课程21小时

您将学到什么

How to create an effective lead management strategy and workflow
Lead segmentation, qualification, and nurturing within HubSpot
How to track lead managemetn results and report them in a dashboard

您将获得的技能

类别：Lead Generation

类别：Service Level Agreement

类别：Key Performance Indicators (KPIs)

类别：HubSpot CRM

类别：Email Marketing

类别：Sales Management

类别：Process Mapping

类别：Customer Relationship Management (CRM) Software

类别：Marketing Automation

类别：Dashboard

类别：Performance Reporting

类别：Sales Pipelines

类别：Sales Process

类别：Workflow Management

类别：Prioritization

Sales Reporting with HubSpot

第 4 门课程17小时

您将学到什么

How to audit, clean, and organize your data with HubSpot’s CRM platform
Identify and analyze key metrics for sales effectiveness and customer service success according to your business goals
How to create custom reports on the HubSpot dashboard with compelling data visualizations

您将获得的技能

类别：Data-Driven Decision-Making

类别：HubSpot CRM

类别：Dashboard

类别：Key Performance Indicators (KPIs)

类别：Customer Success Management

类别：Data Visualization

类别：Sales Pipelines

类别：Performance Metric

类别：Customer Data Management

类别：Business Reporting

类别：Customer Relationship Management (CRM) Software

类别：Forecasting

类别：Performance Reporting

类别：Business Metrics

类别：Customer Service

类别：Sales Enablement

类别：Sales

类别：Goal Setting

Managing for Frictionless Sales

第 5 门课程16小时

您将学到什么

How to create an effective and efficient sales process
How to develop a sales team hiring strategy
How to implement an effective sales team onboarding program

您将获得的技能

类别：Sales Process

类别：Employee Coaching

类别：Goal Setting

类别：Sales Training

类别：Sales Strategy

类别：Employee Onboarding

类别：Customer Insights

类别：Recruitment

类别：Sales Enablement

类别：Sales Management

类别：Target Market

类别：Process Development

获得职业证书

将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。

位教师

Rachel Sheldon

HubSpot Academy

8 门课程4,361 名学生

Tiphaine Amblard

HubSpot Academy

8 门课程10,660 名学生

提供方

HubSpot Academy

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常见问题

5 months at 5- 6 hours per week.

This specialisation does not require any background knowledge or experience to get started. Wherever you are in your sales career, the content in these courses will help improve your skills and deepen your understanding.

No, you do not need to take the courses in a specific order, but we recommend you follow this sequence if you choose to take all of them:

Course 1 - Sales Enablement

Course 2 - Inbound Sales

Course 3 - Lead Management with HubSpot

Course 4 - Sales Reporting with HubSpot

Course 5 - Managing for Frictionless Sales

No. Whether you take the exams or not is up to you! The first two courses in the program, Sales Enablement and Inbound Sales, include links to take the free, optional certification exams on the HubSpot platform. The only requirement for these exams is the creation of a free HubSpot Academy account, and the course material includes instructions on how to do so.

While it is not required to complete the course to take the certification exams in the first two courses, we recommend that you do! Everything you learn in the corresponding course will prepare you for the exam. However, the HubSpot exams are a separate entity and their exams can be taken at any time with a HubSpot Academy account.