Coursera
Professional Sales Mastery 专项课程

只需 199 美元(原价 399 美元)即可通过 Coursera Plus 学习更高水平的技能。立即节省

Coursera

Professional Sales Mastery 专项课程

Build AI-Powered Sales Excellence. Develop expertise from foundational selling through AI-enhanced strategies and sales leadership.

Fatimata Hane
Khristian Serrano
Starweaver

位教师:Fatimata Hane

包含在 Coursera Plus

深入学习学科知识
中级 等级

推荐体验

4 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度
深入学习学科知识
中级 等级

推荐体验

4 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度

您将学到什么

  • Execute end-to-end sales processes from prospecting through closing, using consultative selling and stakeholder management for enterprise deals.

  • Leverage AI tools including generative AI and automation platforms to enhance prospecting, personalization, and sales productivity by 40%+.

  • Lead high-performance sales teams with data-driven strategies, performance metrics, and revenue optimization techniques for sustainable growth.

要了解的详细信息

可分享的证书

添加到您的领英档案

授课语言:英语(English)
最近已更新!

January 2026

了解顶级公司的员工如何掌握热门技能

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

精进特定领域的专业知识

  • 向大学和行业专家学习热门技能
  • 借助实践项目精通一门科目或一个工具
  • 培养对关键概念的深入理解
  • 通过 Coursera 获得职业证书

专业化 - 7门课程系列

您将学到什么

  • Analyze the sales process and its alignment with the buyer's journey.

  • Demonstrate effective cold calling techniques using social media, telephone, and email.

  • Apply listening and questioning skills to discover customer needs and build rapport.

  • Master strategies for overcoming objections and maintaining momentum in sales conversations.

您将获得的技能

类别:Selling Techniques
类别:Sales Process
类别:Closing (Sales)
类别:Overcoming Objections
类别:Sales
类别:Lead Generation
类别:Communication Strategies
类别:Customer Engagement
类别:Sales Prospecting
类别:Active Listening
类别:Telephone Skills
类别:Sales Presentation
类别:Customer Relationship Building
类别:Cold Calling

您将学到什么

  • Gain the ability to analyze market data and geographic information to segment territories strategically.

  • Develop skills in applying advanced sales methodologies, specifically in B2B environments.

  • Learn to conduct thorough assessments of client needs through direct interaction, observation, and the use of analytical tools.

  • Acquire proficiency in using modern CRM software and analytics platforms.

您将获得的技能

类别:Sales Strategy
类别:Consultative Selling
类别:Customer Relationship Management
类别:Sales Territory Management
类别:B2B Sales
类别:Selling Techniques
类别:Regional Sales
类别:Market Analysis
类别:Sales
类别:Negotiation
类别:Sales Management
类别:Sales Process
类别:Market Research
类别:Competitive Intelligence
类别:Sales Training

您将学到什么

您将获得的技能

类别:Consultative Selling
类别:Enterprise Sales
类别:Stakeholder Management
类别:Stakeholder Engagement
类别:B2B Sales
类别:Sales Training
类别:Sales
类别:Sales Strategy
类别:Influencing
类别:Selling Techniques
类别:Sales Process
类别:Prospecting and Qualification
类别:Specialized Sales

您将学到什么

您将获得的技能

类别:Customer Insights
类别:Business Metrics
类别:Strategic Leadership
类别:Case Studies
类别:Performance Measurement
类别:Business Leadership
类别:Organizational Effectiveness
类别:Business Risk Management
类别:Sales Enablement
类别:Data-Driven Decision-Making

您将学到什么

您将获得的技能

类别:Proposal Development
类别:Sales Strategy
类别:Customer Analysis
类别:Case Studies
类别:AI Personalization
类别:Automation
类别:Sales
类别:Customer Relationship Management
类别:Sales Management
类别:Agentic systems
类别:AI Enablement
类别:Sales Presentations
类别:Competitive Intelligence
类别:Real Time Data
GenAI for Sales Teams

GenAI for Sales Teams

第 6 门课程2小时

您将学到什么

  • Examine the capabilities and potential applications of Generative AI (GenAI) across different sales functions.

  • Analyze real-world examples of how sales teams are currently using GenAI to enhance productivity, efficiency, and innovation.

  • Develop strategies to responsibly integrate GenAI into sales practices while maintaining appropriate human oversight and accountability.

您将获得的技能

类别:Generative AI Agents
类别:AI Personalization
类别:Sales
类别:Sales Operations
类别:Sales Enablement
类别:Responsible AI
类别:Sales Strategy
类别:Sales Management
类别:Sales Development
类别:AI Enablement
类别:Sales Process
类别:Customer Engagement
类别:Customer experience improvement
类别:Data-Driven Decision-Making

您将学到什么

  • Leverage Lemlist for AI-driven prospecting, enhancing outreach efficiency with dynamic personalization and automated follow-ups.

  • Design and implement sales funnels by integrating Lemlist with Hubspot, improving lead management and conversion.

  • Use Claude AI to generate and optimize personalized content for LinkedIn and email, boosting B2B prospecting effectiveness.

您将获得的技能

类别:LinkedIn
类别:Email Automation
类别:Sales Prospecting
类别:HubSpot CRM
类别:AI Personalization
类别:Prompt Engineering
类别:Customer Relationship Management (CRM) Software
类别:Campaign Management
类别:Performance Analysis
类别:Artificial Intelligence
类别:Marketing Automation
类别:Sales Pipelines
类别:Lead Generation
类别:Sales Process
类别:B2B Sales
类别:Anthropic Claude

获得职业证书

将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。

位教师

Fatimata Hane
Coursera
1 门课程9,832 名学生
Khristian Serrano
6 门课程7,670 名学生
Starweaver
Coursera
520 门课程941,364 名学生

提供方

Coursera

人们为什么选择 Coursera 来帮助自己实现职业发展

Felipe M.
自 2018开始学习的学生
''能够按照自己的速度和节奏学习课程是一次很棒的经历。只要符合自己的时间表和心情,我就可以学习。'
Jennifer J.
自 2020开始学习的学生
''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'
Larry W.
自 2021开始学习的学生
''如果我的大学不提供我需要的主题课程,Coursera 便是最好的去处之一。'
Chaitanya A.
''学习不仅仅是在工作中做的更好:它远不止于此。Coursera 让我无限制地学习。'
Coursera Plus

通过 Coursera Plus 开启新生涯

无限制访问 10,000+ 世界一流的课程、实践项目和就业就绪证书课程 - 所有这些都包含在您的订阅中

通过在线学位推动您的职业生涯

获取世界一流大学的学位 - 100% 在线

加入超过 3400 家选择 Coursera for Business 的全球公司

提升员工的技能,使其在数字经济中脱颖而出

常见问题