Want to turn clicks into customers with the strategies top brands use to dominate digital ads, social media, and e-commerce? This program equips aspiring digital marketers, entrepreneurs, small business owners, social media enthusiasts, and online sellers with the skills to drive growth across key marketing channels: social media, digital advertising, and e-commerce with email campaigns.

During the program, you'll learn to build brand presence and engagement on platforms like Instagram, Facebook, LinkedIn, X, TikTok, and YouTube through strategic content creation, community management, and performance analytics. You’ll plan and optimize data-driven digital advertising campaigns across search engines and social media using audience targeting, bidding strategies, and emerging tools. Plus, you'll develop and manage effective e-commerce and email marketing strategies to increase customer acquisition, maximize conversions, and boost customer lifetime value.

Throughout the program, you’ll work on practical labs and projects and gain experience with industry tools like Canva, Invideo, Google Analytics, Google AdWords, Facebook Ads Manager, Shopify, and Zoho Campaigns. 

If you want hands-on experience and build career-fueling skills in social media, digital advertising, and email campaigns in just a few weeks, enroll today! No prior experience required.

应用的学习项目

Through labs and projects, you’ll get hands-on experience using industry tools and platforms that enable you to create measurable, targeted, and effective campaigns.

Examples of labs and projects include: 

• Create a social media plan, including target audience, platforms, content themes, and post frequency in consideration of marketing objectives

• Plan, design, schedule, and analyze a social media campaign to improve engagement

• Plan and refine ad campaigns by defining objectives, selecting channels and buying models, and using AI feedback for optimization

• Design, launch, and optimize targeted ad campaigns across LinkedIn, Facebook, and Google

• Launch and optimize an e-commerce brand by defining its niche, crafting persuasive product content, and improving conversions with funnel insights

• Craft compelling email campaigns and drive sales through optimized data-driven analytics