Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Will I earn university credit for completing the Specialization?

This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

Digital Campaign Management & Optimization 专项课程

只需 199 美元（原价 399 美元）即可通过 Coursera Plus 学习更高水平的技能。立即节省

Digital Campaign Management & Optimization 专项课程

Digital Campaign Optimization and ROI Management. Build, optimize, and measure multi-channel digital campaigns with data-driven performance analysis.

位教师：Hurix Digital

包含在中

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中级等级

推荐体验

4 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

中级等级

推荐体验

4 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

您将学到什么

Launch and optimize multi-channel campaigns across Google Ads and Meta while implementing systematic tracking for cross-channel attribution.
Reduce advertising costs through Quality Score optimization, negative keyword strategies, and data-driven budget allocation decisions.
Design KPI frameworks and implement measurement systems that connect campaign performance to business outcomes and demonstrate ROI.

要了解的详细信息

可分享的证书

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授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

精进特定领域的专业知识

向大学和行业专家学习热门技能
借助实践项目精通一门科目或一个工具
培养对关键概念的深入理解
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常见问题

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.