中By the end of this guided project, you will be able to use the Value Proposition Canvas (VPC) to position your products and services around what your customers truly value or need. The value proposition is the place where your company’s product intersects with your customer’s desires. It’s the magic fit between what you make and why people buy it. And for us to practically demonstrate how the fit is created, we will analyze a Social Venture startup. The example of the case study would empower you to use the model to analyze your startup or any other company of your choice. The project is for entrepreneurs who want to test their product-market fit. Also, for intrapreneurs who want to modify their existing products, or more importantly, develop new ones that truly reflects the needs of the customers. At the end of the project, you will be able to use the Value Proposition Canvas to differentiate your offering from competition
您将学到什么
Determine the challenges of your customers by addressing the components of the customer profile
Differentiate yourself in the marketplace by offering your customers better solutions than the existing ones
Validate your value proposition by ensuring your offering creates the highest value for your customers
您将练习的技能
要了解的详细信息
添加到您的领英档案
仅桌面可用
了解顶级公司的员工如何掌握热门技能
在不到 2 个小时的时间内学习、练习和应用为就业做好准备的技能
- 接受行业专家的培训
- 获得解决实训工作任务的实践经验
- 使用最新的工具和技术来建立信心
关于此指导项目
分步进行学习
在与您的工作区一起在分屏中播放的视频中，您的授课教师将指导您完成每个步骤：
Task 1: Introduction: By the end of this task, you will explain the Value Proposition Canvas
Task 2: Jobs-to-be-done: By the end of this task, you determine the jobs of the customers
Task 3: Customer pains: By the end of this task, you will enumerate the pains of the customers
Task 4: Customer gains: By the end of this task, you will determine the gains of the customers
Task 5: Customer profile ranking: By the end of this task, you will rank the customer’s profile
Task 6: Products and services: By the end of this task, you will list your products and services
Task 7: Pain relivers: By the end of this task, you will relieve the pains of your customers
Task 8: Gain creators: By the end of this task, you will create gains for your customers
Task 9: Value map ranking: By the end of this task, you will rank the value map
Task 10: Strategic fit: By the end of this task, you will determine the product-market fit
推荐体验
Familiarity with basic business terms
10个项目图片
位教师
学习方式
基于技能的实践学习
通过完成与工作相关的任务来练习新技能。
专家指导
使用独特的并排界面，按照预先录制的专家视频操作。
无需下载或安装
在预配置的云工作空间中访问所需的工具和资源。
仅在台式计算机上可用
此指导项目专为具有可靠互联网连接的笔记本电脑或台式计算机而设计，而不是移动设备。
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常见问题
购买指导项目后，您将获得完成指导项目所需的一切，包括通过 Web 浏览器访问云桌面工作空间，工作空间中包含您需要了解的文件和软件，以及特定领域的专家提供的分步视频说明。
由于您的工作空间包含适合笔记本电脑或台式计算机使用的云桌面，因此指导项目不在移动设备上提供。
指导项目授课教师是特定领域的专家，他们在项目的技能、工具或领域方面经验丰富，并且热衷于分享自己的知识以影响全球数百万的学生。