In this project you will learn how to use segments in Google Analytics and how they provide a deeper analysis of your website visitors. You will learn how to set up and use segments. You will learn about system segments and custom segments. You will also learn how to import segments. You will understand how using segments helps you make better decisions when it comes to increasing and converting your website traffic.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.