返回到 UX Research at Scale: Surveys, Analytics, Online Testing
University of Michigan

UX Research at Scale: Surveys, Analytics, Online Testing

This UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into user attitudes towards systems they use. In this course, learners will learn the basics of UX survey research and conduct a survey of their own design! Learners will be introduced to techniques for gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies. We will discuss how these techniques work, when they can be applied, and what can be learned by using them. What You’ll Learn: -Learn how web analytics works and how to analyze analytics data -Understand how to develop A-B tests, before/after, and multivariate experiments -Learn how to set up and analyze remote unmoderated testing studies -Analyze and report on large scale user experience studies Learn about the different types and uses of surveys in UX research -Understand the survey population: when to sample, when to recruit -Develop a survey instrument that meets your requirements -Analyze and report on surveys -Learn to critique user surveys

状态:Usability Testing
状态:Data Collection
初级课程小时

精选评论

IL

5.0评论日期:May 14, 2020

Great class! I learnt to conduct a survey and run preference testing.

SK

4.0评论日期:Mar 12, 2023

One of the awesome courses from Michigan UN, It's so helpful for me.

OE

4.0评论日期:Nov 18, 2019

Content-wise the course is great!Assignment construction isn`t as good, especially for non-English speakers. the instructions were hard to understand.

JN

5.0评论日期:Mar 13, 2024

This course was development it seem different from the design approach where as it was an advancement and intensive to me.Very good course. I was not aware that UX/UI is broad.

GW

4.0评论日期:Apr 28, 2020

Overall good. Some assignment instructions are quite confusing (e.g., Week 6).

TI

5.0评论日期:Nov 3, 2019

Awesome course!! Learned so much and projects were very applicable to real scenarios

SS

5.0评论日期:Feb 25, 2021

Great crash course in conducting UX research at scale.

所有审阅

显示:20/50

Christopher Curry
1.0
评论日期:May 14, 2019
Riazul Islam
2.0
评论日期:Sep 25, 2019
Rohini Anandamurugan
3.0
评论日期:Feb 16, 2020
Logan Wiggs
3.0
评论日期:Jan 16, 2020
Kelsey Smith
3.0
评论日期:Jul 11, 2019
Gloria Wu
3.0
评论日期:Feb 19, 2021
Orit Eldar
4.0
评论日期:Nov 19, 2019
Guoyu Emma Wang
4.0
评论日期:Apr 29, 2020
Nicole Luza
2.0
评论日期:Apr 19, 2020
Grace María Cabana Hernández
4.0
评论日期:Jun 17, 2020
Iris Le
5.0
评论日期:May 14, 2020
Teaghan Ingwell
5.0
评论日期:Nov 3, 2019
Marc Settembrino
3.0
评论日期:Dec 16, 2020
Me
2.0
评论日期:Mar 24, 2021
Lucia Matteucci Keen
5.0
评论日期:May 3, 2020
Mayumi Yanosov
5.0
评论日期:Sep 9, 2022
Sintra Consulting
5.0
评论日期:Oct 4, 2020
5.0
评论日期:Feb 1, 2021
Steven Savage
5.0
评论日期:Feb 26, 2021
Roberto Argandoña Fiori
5.0
评论日期:Jun 22, 2020