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Rutgers the State University of New Jersey

Demand Analytics

Welcome to Demand Analytics - one of the most sought-after skills in supply chain management and marketing! Through the real-life story and data of a leading cookware manufacturer in North America, you will learn the data analytics skills for demand planning and forecasting. Upon the completion of this course, you will be able to 1. Improve the forecasting accuracy by building and validating demand prediction models. 2. Better stimulate and influence demand by identifying the drivers (e.g., time, seasonality, price, and other environmental factors) for demand and quantifying their impact. AK is a leading cookware manufacturer in North America. Its newly launched top-line product was gaining momentum in the marketplace. However, a price adjustment at the peak season stimulated a significant demand surge which took AK completely by surprise and resulted in huge backorders. AK faced the risk of losing the market momentum due to the upset customers and the high cost associated with over-time production and expedited shipping. Accurate demand forecast is essential for increasing revenue and reducing cost. Identifying the drivers for demand and assessing their impact on demand can help companies better influence and stimulate demand. I hope you enjoy the course!

状态:Forecasting
状态:Regression Analysis
初级课程小时

精选评论

BB

5.0评论日期:Jul 11, 2022

Very detailed and presented in simple to understand

AS

5.0评论日期:Apr 17, 2020

This course if good for beginners to get understanding of forecasting techniques. Also provides better understanding of Regression analysis and various modelling methods to Supply chain personals,

S

5.0评论日期:Jun 16, 2020

Thanks to Coursera and Professor Yao Zhao for providing the simplest and best way to get a hands-on experience of demand analytics

SN

4.0评论日期:Oct 10, 2022

W​as expecting a bit more advanced techniques for forecasting demand. However, it's a great course for a beginner.

HK

5.0评论日期:Mar 28, 2021

this course is good and more help me to know about demand analytics, how to evaluate the forecast and implemented in a correct way

SY

5.0评论日期:May 26, 2021

The Course content is Crisp. It gives you a basic idea to develop a forecast model for supply chain and its demand

AK

5.0评论日期:Apr 28, 2020

Fantastic course on demand analytics.... topics are covered from basics, concepts have been taught in structured manner along with practical use cases and hands on

DI

5.0评论日期:May 15, 2024

It was an amazing course learning how business work and how to forecast the regression.

GA

4.0评论日期:Apr 5, 2020

Excellent in terms of learning and content. Gives practical guidance on how to create demand forecasting models.

JL

5.0评论日期:Aug 23, 2020

You learn to create mathematical models and be more assertive in your demand, really good course.

KR

5.0评论日期:Oct 26, 2020

Concepts are very well explained by Dr. Yao Zhao. I really impressed by the way he kept the course materials simple , yet driving the crux of the subject to reach the learners

CW

5.0评论日期:Apr 15, 2021

Used this method practically line by line in my job at a large tech company to project internal request growth. Incredible real world application

所有审阅

显示:20/61

Gajanan Gambhire
4.0
评论日期:Jul 6, 2020
Rodrigo Mota Amarante
5.0
评论日期:May 12, 2022
Jyoti Prakash
5.0
评论日期:Apr 30, 2020
M M Navid Al Adnan
5.0
评论日期:Apr 14, 2020
Connor Watson
5.0
评论日期:Apr 15, 2021
SREERAG R S
5.0
评论日期:Jun 16, 2020
Omar Mohamed Elfarouk
4.0
评论日期:Sep 12, 2020
Jenna Weng
5.0
评论日期:Mar 6, 2023
Terry Alexiou
5.0
评论日期:Mar 20, 2021
Trần Thị Thanh Ngân
5.0
评论日期:May 24, 2021
ANSHU SHARMA
5.0
评论日期:Apr 17, 2020
Kasiviswanathan R
5.0
评论日期:Oct 27, 2020
René Salmon
5.0
评论日期:Feb 21, 2021
Aditya Kumar
5.0
评论日期:Apr 28, 2020
Lin Fang
5.0
评论日期:May 11, 2020
Helga Kharisma
5.0
评论日期:Mar 28, 2021
Rodrigo Barreto Lourenco
5.0
评论日期:Feb 26, 2024
Abderrazzak ALJALIL
5.0
评论日期:Sep 1, 2023
Subramani Yogesh
5.0
评论日期:May 27, 2021
Sushant Borkar
5.0
评论日期:May 17, 2021