In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences
JC
I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.
CC
Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.
SA
Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.
SZ
Attract and Engage Customers with Digital Marketing this course provide more detail knowledge aout SEO,keyword,and marketing funnel.this course very helpful and increase my knowledge more.
CR
Wish backlinking was in more detail but anyhow still an excellent course overall. Thank you so much especially since some SEM and Display Advertising concepts taught here were new for me!
JT
This course boosts my confidence, creating a smooth path in my journey career about digital marketing. Confident enough to face the challenging tasks ahead of me for the better future.
HK
Coach AK, was too good. A Big Thanks to everyone who initiated this certificate program and you guys did it so well. Learned a lot. Thanks Google, Coursera, IRM and all the teaching staff.
AJ
This was an intense course for me. It took me longer than anticipated but I got through it. For now, I am excited to move forward. The instructor and everyone were just great! Good experience.
AI
I loved this course! It took a lot of things I've known and done with media over the years, but helped me understand the complexities and value. Wonderful course and I highly recommend.
NG
Great insights and taught at a pace that explains everything and reinforces the topics. I am enjoying taking the courses for the certificate in order - they build upon each other.
KJ
This course was very good at explaining how SEO, SEM, etc works. The one thing I would have liked is to actually perform the steps in some type of setting where I get real practice.
NS
Great teacher, great content to get started. I'd recommend it for small business owners who want to feel empowered to build awareness and sales if they are not ready to outsource digital marketing.
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Great teacher, great content to get started. I'd recommend it for small business owners who want to feel empowered to build awareness and sales if they are not ready to outsource digital marketing.
Coach AK is amazing. Even though the concepts was very new to me and overwhelming, AK broke it down it chunks and explained it in simple and plain language that anyone can understand. Loved it.
Too much facts talking and do not provides examples/cases that are useful for me to understand the concepts.
All videos are just someone's face talking at me with occasional supporting text on screen, there were not many examples or practical visual information that gave better ideas of the subject matter. I was better off learning from only the transcripts.
This is very important course in the specialization of digital marketing and ecommerce.
I am recommending anyone who is in business to take this course in order to perform business well.
Digital skills is fundamental element in the success of the business in today's market place. Because nearly half of world population are online.
The course is very simple and straight forward thanks to lecturer who presented well.
Finally , I would like to send congratulations to my online classmates who devoted time and energy to complete the course, but to keep in mind to not stop here because the journey still continue.
Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.
So far this is great! My only challenge is finding the actual course when I get on/off every day. Also, the checks by my weekly completion are not up-to-date.
Coach AK was an amazing teacher. You could tell that he was really actually passionate about what he was teaching us! I did however find it very difficult to do the activities because of the instructions and the fact that they put the examples of the activities and how they wants them done after you have to submit that you have completed the activity. The directions for completing the activities are not written in a clear way and the templates are hard to work with..... Overall I would give the teacher of this course 5 stars but whoever made the activities 1 stars because they did not do a good job at all..
I would like a game implemented into course. Create a game website for students to create and build ads on different platforms or doing real life digital marketing duties would give students more hands-on experience. Course should also recommend students to have prior software experience, like Microsoft Excel, PowerPoint, etc. This would be helpful for many people, maybe even providing these courses prior before people enroll into coursera it will benefit students and Google. It definitely would help me out, I am so out of touch and rusty when it comes to technology.
not able to understand how google ads work. Did learn about Seo and Sem but no practical knowledge of google ads
Attract and Engage Customers with Digital Marketing this course provide more detail knowledge aout SEO,keyword,and marketing funnel.this course very helpful and increase my knowledge more.
This course boosts my confidence, creating a smooth path in my journey career about digital marketing. Confident enough to face the challenging tasks ahead of me for the better future.
It was a great 4 week course. I liked the excellent user experience. I was never left frustrated or woondering how to accomplish a task. Great job in putting this together!
Highly informative and just technical enough to boost skills and knowledge while not being too difficult. Very practical so that I may implement what I learnt immediately.
Great insights and taught at a pace that explains everything and reinforces the topics. I am enjoying taking the courses for the certificate in order - they build upon each other.
This course was very well designed, the presentor was easy to understand and relatable. The assessment activities aligned to the material and the activities were easy to follow.
I learnt alot..... Awesome instructors too
I enjoyed the course
Great Instructor! Hope to see him in the future courses!!
This was a good course to understand how to engage customers. A few more practical examples may make this course more robuts.
It was really hard to understand many many concepts and a lot of information was technical. I was lost most of the time with SEO and SEM.