Marketing & Business: Growth, Strategy & Social Media Skills 专项课程

Marketing & Business: Growth, Strategy & Social Media Skills 专项课程

Launch Your Online Business With Confidence.

Build income streams, clarify your strategy, and grow your brand online with purpose.

位教师：Skillshare

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3 门课程系列

深入学习学科知识

初级等级

无需具备相关经验

4 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

3 门课程系列

深入学习学科知识

初级等级

无需具备相关经验

4 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

您将学到什么

Identify legitimate online income opportunities and set realistic earning goals
Build a clear one-page business strategy aligned with mission, audience, and revenue
Create and execute a focused social media plan to attract clients and grow online

要了解的详细信息

可分享的证书

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授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

精进特定领域的专业知识

向大学和行业专家学习热门技能
借助实践项目精通一门科目或一个工具
培养对关键概念的深入理解
通过 Skillshare 获得职业证书

专业化 - 3门课程系列

This Specialization is intended for beginners, aspiring solopreneurs, creatives, and side-hustlers seeking to develop practical online income, business strategy, and social media marketing skills. Through three courses led by Tess Ogamba, Tamara Jensen, and Jess Miller, you will cover beginner-friendly online income opportunities, one-page business strategy development, and Instagram marketing for growth. Together, these courses will prepare you to launch, structure, and promote a sustainable online business with clarity and confidence.

应用的学习项目

Throughout this Specialization, learners will apply their skills by identifying legitimate online income opportunities, building a one-page business strategy, mapping revenue streams, and creating a strategic social media content plan. By the end, learners will have a clear income roadmap, a focused business strategy, and a practical marketing plan that can be immediately implemented to grow an online brand or side business.

Make Money Online for Beginners: A Step-by-Step Guide

第 1 门课程, 小时

您将学到什么

By the end of this course, you will be able to identify beginner-friendly ways to make money online, set realistic income goals, and confidently take your first steps toward building a sustainable online income stream. You’ll learn how to start small, choose the right platforms, and develop skills that grow with you, without needing prior experience or specialized training.

Your instructor, Tess Ogamba guides you through a practical, step-by-step approach to earning online. Drawing from her personal journey, Tess breaks down online work into simple, achievable actions that remove confusion and overwhelm. This course focuses on progress over perfection, helping you move from easy online jobs to higher-income opportunities and, eventually, a profitable online business. This course is ideal for beginners, side-hustlers, students, stay-at-home parents, or anyone feeling stuck or unsure where to start with online income. To be successful, you’ll need basic computer or smartphone skills, internet access, and a willingness to take action. By the end of this course, you will be able to: * Identify legitimate online jobs and platforms * Set achievable income goals * Build a simple online presence * Understand how to scale from small gigs to long-term income No prior experience required—just curiosity and commitment.

您将获得的技能

类别：Goal Setting

类别：Professional Development

类别：Professional Networking

类别：Growth Strategies

类别：Entrepreneurship

类别：Self-Starter

类别：E-Commerce

类别：Personal Development

类别：Financial Planning

类别：Telecommuting

类别：Social Media Content

Your Solopreneur Strategy: Grow Your Business with Clarity

第 2 门课程, 小时

您将学到什么

By the end of this course, you will be able to clearly define your business direction, prioritize what truly matters, and make confident decisions using a simple one-page strategy. You’ll walk away with a practical plan that brings focus to your goals, daily actions, and revenue—without the overwhelm of traditional business planning.

In this course, entrepreneur and strategist Tamara Jensen guides you through a streamlined, step-by-step process to align your mission, audience, goals, activities, marketing, and revenue model on a single page. This course is unique because it cuts through complexity and helps you build a strategy you’ll actually use, one that supports both clarity and momentum. This course is designed for solopreneurs at any stage, whether you’re just starting out, pivoting, or feeling scattered and ready to refocus. By the end of the course, you will be able to articulate your mission and vision, identify your ideal audience, set SMART goals, map core activities, choose effective marketing channels, and create a sustainable revenue model. To be successful, no prior business background is required—just an open mind, a willingness to reflect, and a desire to create a clear, actionable roadmap for your business.

您将获得的技能

类别：Business Strategy

类别：Target Audience

类别：Marketing Strategies

类别：Goal Setting

类别：Business Planning

类别：Marketing Channel

类别：Business Priorities

类别：Prioritization

类别：Revenue Management

类别：Smart Goals

类别：Entrepreneurship

类别：Decision Making

Social Media Marketing: Leverage Instagram For Illustrators

第 3 门课程, 小时

您将学到什么

By the end of this course, you will be able to strategically curate your Instagram content, categorize and schedule posts with intention, build an engaged creative community, and reach new audiences beyond vanity metrics.

In Social Media Marketing: Leveraging Instagram for Illustrators, illustrator Jess Miller shares how she uses Instagram as a true marketing tool—one that drives 90% of her client inquiries. This course is designed for illustrators and visual artists who want to move beyond likes and follows and start attracting real opportunities, collaborators, and brand partnerships. You’ll learn how to curate content that reflects your niche, organize and schedule posts for consistency, foster meaningful community engagement, and expand your reach with purpose. Jess also walks you through a practical process reel demonstration so you can see these strategies in action. This course is ideal for illustrators with an existing body of work and a basic understanding of Instagram. To be successful, you should already be creating and sharing artwork online. If you’re ready to transform your profile into a magnet for aligned clients and creative growth, this class will show you how.