Strategic Management Foundations & Capabilities

本课程是 Strategic Management Essentials 专项课程的一部分

位教师：Shelley Harrington

访问权限由 New York State Department of Labor 提供

4个模块

深入了解一个主题并学习基础知识。

初级等级

无需具备相关经验

2 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

4个模块

深入了解一个主题并学习基础知识。

初级等级

无需具备相关经验

2 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

您将学到什么

Formulate and implement business strategies to drive organizational success in leadership and management roles.
Apply SWOT and VRIN analysis to identify strengths, weaknesses, opportunities, and threats, enhancing strategic decision-making.
Integrate organizational culture with strategic planning to achieve sustainable competitive advantage and effective management.
Manage strategic changes, stakeholder relationships, and internationalization efforts to navigate complex business environments.

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

作业

12 项作业

授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Strategic Management Essentials 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

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获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有4个模块

Unlock the essential principles of strategic management with this comprehensive specialization. Dive into business strategy formulation, implementation, and evaluation to develop competitive advantages and integrate organizational culture. Explore advanced frameworks like SWOT analysis, VRIN model, and Porter's Value Chain. Enhance your management skills, navigate complex environments, and solve real-world business challenges through practical projects and case studies.

This module provides an introduction into the strategic management theories and its practical application. It covers: mission and goal formation, stakeholder theories, corporate governance, and business ethics. In addition to these topics, this module equips you with the strategy toolbox that includes: external and internal analysis, corporate level strategies and business level strategies, strategic decision making and at the end overall evaluation of strategy implementation and evaluation.

涵盖的内容

2个视频15篇阅读材料5个作业

2个视频总计6分钟

Welcome to strategic management2分钟
Foundations of strategic management4分钟

15篇阅读材料总计147分钟

Module overview 10分钟
Meet the teaching team2分钟
Reflection activities10分钟
Foundations of business strategy overview10分钟
Critical thinking and strategic management 15分钟
Key terms10分钟
Formulation, implementation, and evaluation10分钟
Mission and vision statements10分钟
The strategic management model10分钟
Benefits of strategic management10分钟
Strategic planning10分钟
Guidelines for effective strategic management10分钟
Strategic approach10分钟
Activity: Netflix case study10分钟
Foundations of business strategy summary10分钟

5个作业总计135分钟

Test Yourself: Foundations of business strategy30分钟
Reflection submission: mission and vision statements30分钟
Reflection submission: Non-financial benefits30分钟
Reflection submission: Guidelines for strategic management (Feedback Missing)30分钟
Let's Practice: Foundations of business strategy15分钟

This week, the module delves into strategic capabilities such as physical, financial, and human resources. It covers SWOT and VRIN analyses applied to organizations like IBM and McDonald’s, and examines Porter’s Value Chain. Additionally, the module equips you with the skills to critically analyse strategic capabilities and understand strategic positioning. By the end of the week, you should be able to apply these concepts effectively.

涵盖的内容

2个视频23篇阅读材料3个作业

2个视频总计3分钟

Welcome to The internal business environment1分钟
Introducing SWOT analysis2分钟

23篇阅读材料总计250分钟

The internal business environment overview10分钟
Defining strategic capabilities10分钟
Physical capabilities10分钟
Financial capabilities10分钟
Human capabilities10分钟
Achieving Longevity10分钟
SWOT analysis10分钟
IBM SWOT10分钟
TOWS matrix10分钟
Activity: Putting SWOT and TOWS into practice10分钟
VRIN overview10分钟
Application10分钟
VRIN analysis activity guidance: McDonald's30分钟
Porters value chain overview10分钟
Primary vs. support activities - differences10分钟
How the value chain links with VRIN analysis10分钟
Overview10分钟
Design a training programme10分钟
The Butterfly effect10分钟
How to integrate strategy and culture10分钟
Getting the best out of people10分钟
Sustainable competitive advantage and how to achieve it10分钟
The internal business environment summary10分钟

3个作业总计75分钟

Test Yourself: The internal business environment30分钟
Activity submission: Training programme30分钟
Let's Practice: The internal business environment15分钟

This week, the module delves into the external business environment. It covers strategic positioning analysis, including Porter’s Five Forces and the PESTEL framework. Additionally, the module examines scenario planning and the industry lifecycle. By the end of the week, you should be able to identify key drivers in the macro environment, critically analyse the external environment, and evaluate the complexities of strategic management in dynamic contexts.

涵盖的内容

2个视频25篇阅读材料2个作业1个讨论话题

2个视频总计3分钟

Welcome to The external business environment1分钟
Porter's five forces overview2分钟

25篇阅读材料总计285分钟

The external business environment overview10分钟
Strategic Positioning Analysis45分钟
Applying the model10分钟
The Macro Environment10分钟
PESTEL Framework10分钟
Applying PESTEL10分钟
Key terms10分钟
Scenario Planning10分钟
Alternative possible environments10分钟
Porter’s Five Forces Framework10分钟
Threat of Entry10分钟
Threat of Substitutes10分钟
Bargaining Power of Buyers10分钟
Bargaining Power of Suppliers10分钟
Rivalry between competitors10分钟
Factors that affect the strengths (in isolation/each force)10分钟
Benefits and challenges of using this framework10分钟
Collective strengths10分钟
Industry Lifecycle and Strategic Groups10分钟
Strength in numbers - the value in collaboration10分钟
Opportunities and threats10分钟
Drivers of Change10分钟
Common drivers of industry change10分钟
Reflection - Your ideas and experiences10分钟
The external business environment summary10分钟

2个作业总计45分钟

Test Yourself: The external business environment30分钟
Let's Practice: The external business environment15分钟

1个讨论话题总计10分钟

Reflection: Macro environment10分钟

This week, the module delves into dynamic capabilities. It covers the VUCA model and its application, the evolution of strategic management, and the differences between ordinary and dynamic capabilities. Additionally, the module examines how dynamic capabilities can be contextualized in uncertain environments. By the end of the week, you should be able to apply the VUCA model, critically analyse the evolution of strategic management, and understand the role of dynamic capabilities in business performance.