返回到 Customer Value, Acquisition, and Retention
学生对 University of Maryland, College Park 提供的 Customer Value, Acquisition, and Retention 的评价和反馈
19 个评分
课程概述
In today’s data-driven world, businesses have unparalleled access to customer information, enabling them to develop strategies that foster loyalty, enhance retention, and boost profitability. This course examines how firms leverage customer data to establish lifetime connections, maximize customer equity, and optimize their marketing investments. Through a deep dive into customer lifetime value (CLV), customer equity, and customer relationship concepts, you will gain insights into the metrics and models that drive effective decision-making.
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1 - Customer Value, Acquisition, and Retention 的 4 个评论（共 4 个）
创建者 SALIMA J
•May 11, 2025
Eveything is great
创建者 Ktb
•May 21, 2025
good
创建者 Abhinav L
•Apr 5, 2026
I liked the transition from product to customer centric organization and marketing.
创建者 Marymishaa
•Sep 15, 2025
The topics discussed in this course was important to know but I didn't understand the instructor lecture easily. Maybe every student faces these issues with lecture styles but the topics were good.