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University of California, Davis

Annual Campaigns: Building a Case for Support

In this comprehensive overview of annual giving programs, you’ll gain an introduction to the basic terminology and concepts of annual giving as well as the various solicitation channels and donor types. Learn how to write a direct mail appeal, craft an impactful email appeal, and develop a script for phone solicitation. You’ll learn how to build a leadership annual giving portfolio and maximize the impact of memberships and events in annual campaigns. You’ll complete the course with the knowledge and skills to build and implement a multi-channel solicitation strategy that achieves the goals of an annual campaign.

状态:Relationship Building
状态:Driving engagement
初级课程小时

精选评论

DD

5.0评论日期:Sep 5, 2022

I​t is a good course. Highly detailed. Thorough. Some small issue around microsoft excel bias but great

DP

4.0评论日期:Oct 29, 2019

I think the info was good. However, I am extremely frustrated with the lack of participation so I can get my assignments graded, as well as grading others.

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显示:17/17

Andrea
2.0
评论日期:Jul 12, 2018
Sidney Werkman
3.0
评论日期:Dec 2, 2019
Michelle Wakabayashi
3.0
评论日期:Jan 25, 2021
Melissa Weisstuch
3.0
评论日期:Apr 8, 2020
steve Whitson
1.0
评论日期:Sep 9, 2019
Yuliya Burankova
5.0
评论日期:Nov 5, 2019
5.0
评论日期:Sep 6, 2022
Felix kidusu
5.0
评论日期:Oct 9, 2019
Gregoire Louis Arthur PILLER
5.0
评论日期:Dec 12, 2018
Geraldine Alava
4.0
评论日期:Jun 1, 2020
Dave Perrett
4.0
评论日期:Oct 30, 2019
Daniel Crawshaw
4.0
评论日期:Mar 1, 2025
Rolly Kali-Rai
4.0
评论日期:Nov 29, 2021
Kiara Brooks
3.0
评论日期:Dec 11, 2023
Maryanne McGlothlin
3.0
评论日期:Aug 20, 2022
Jamie M. Lee Korns
3.0
评论日期:Jul 21, 2024
B GC
2.0
评论日期:Sep 19, 2021