Coursera

Product Intelligence: Unlock Insights for Product Success 专项课程

Coursera

Product Intelligence: Unlock Insights for Product Success 专项课程

Analyze Product Data to Drive Growth. Transform user data into strategic product decisions through systematic analytics and testing.

Hurix Digital
John Whitworth

位教师:Hurix Digital

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在 10 小时 一周
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4 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度

您将学到什么

  • Diagnose product performance through funnel analysis, churn investigation, and engagement metrics to uncover growth opportunities

  • Design rigorous A/B tests and statistical monitoring systems that validate features and detect performance changes early

  • Translate complex data into prioritized roadmaps and compelling narratives that drive stakeholder alignment and action

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授课语言:英语(English)
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January 2026

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  • 培养对关键概念的深入理解
  • 通过 Coursera 获得职业证书

专业化 - 8门课程系列

您将学到什么

  • Product analytics succeeds when user interactions are interpreted systematically to build tracking frameworks that capture behavioral signals.

  • Funnel analysis requires methodical segmentation and comparative analysis to isolate the precise interaction points causing conversion drops.

  • Root cause analysis requires linking metric changes to specific events & drilling into user segments & context to find what triggered regression.

  • Sustainable product optimization requires standardized event taxonomies and consistent measurement frameworks to support reliable trend analysis.

您将获得的技能

类别:Performance Analysis
类别:Root Cause Analysis
类别:Analysis
类别:Web Analytics
类别:Performance Metric
类别:Statistical Analysis
类别:Data Capture
类别:Taxonomy
类别:Business Analytics
类别:Customer Insights
类别:Key Performance Indicators (KPIs)
类别:Customer Analysis
类别:User Feedback
类别:Data Presentation
类别:Analytics
类别:User Flows

您将学到什么

  • Prioritization frameworks remove bias, enabling data-driven, defensible product decisions stakeholders trust.

  • Decision memos turn insights into action through clear recommendations and transparent risk assessments.

  • Sustainable success balances data (impact, effort, confidence) with strategic judgment on timing and competition.

  • Cross-functional alignment relies on transparent communication of decision criteria and trade-offs, not just outcomes.

您将获得的技能

类别:Business Writing
类别:Data Analysis
类别:Strategic Decision-Making
类别:Product Roadmaps
类别:Resource Allocation
类别:Stakeholder Communications
类别:Analytical Skills
类别:Project Estimation
类别:Strategic Thinking
类别:Data Storytelling
类别:Strategic Communication
类别:Data-Driven Decision-Making
类别:Prioritization
类别:Data Presentation
类别:Trend Analysis
类别:Risk Analysis

您将学到什么

  • Effective churn analysis goes beyond surface metrics to uncover behavior patterns and system frictions driving attrition.

  • Well-defined success criteria balance goals and counter-metrics to avoid side effects and ensure overall performance.

  • Data-driven product choices require converting business goals into clear, measurable outcomes that can be tracked.

  • Cohort segmentation exposes distinct user behaviors, enabling targeted retention strategies over generic solutions.

您将获得的技能

类别:Performance Measurement
类别:Key Performance Indicators (KPIs)
类别:Data-Driven Decision-Making
类别:Root Cause Analysis
类别:Analysis
类别:Performance Metric
类别:Customer experience strategy (CX)
类别:Pareto Chart
类别:Customer Insights
类别:Descriptive Analytics
类别:Data Analysis
类别:Customer Analysis
类别:Consumer Behaviour
类别:Predictive Analytics
类别:Customer Retention
类别:Business Metrics
类别:Trend Analysis
类别:Benchmarking
Estimate and Prioritize Product Impact

Estimate and Prioritize Product Impact

第 4 门课程 2小时

您将学到什么

  • Funnel-based forecasting transforms initiative evaluation from speculation to systematic analysis, enabling teams to predict outcomes before resource

  • Structured prioritization matrices eliminate decision-making bias and create transparent, reproducible frameworks for resource allocation across com

  • Visual workshop facilitation skills are as critical as analytical capabilities when translating data insights into actionable team alignment and stra

  • Quantitative impact modeling provides the foundation for scaling decision-making processes beyond individual expertise to systematic organizational c

您将获得的技能

类别:Prioritization
类别:Resource Allocation
类别:Business Priorities
类别:Spreadsheet Software
类别:Project Planning
类别:Performance Metric
类别:Project Estimation
类别:Data-Driven Decision-Making
类别:Stakeholder Engagement
类别:Benchmarking
类别:Analytics
类别:Customer Acquisition Management
类别:Data Analysis
类别:Product Strategy
类别:Estimation
类别:Business Modeling
类别:Forecasting

您将学到什么

  • Hypothesis-driven frameworks add rigor, turning ad-hoc analysis into reliable, repeatable investigations stakeholders can trust.

  • Model selection balances interpretability, data traits, and preprocessing needs instead of relying on familiar algorithms.

  • Product analytics blends structured inquiry with evidence-based model choices to deliver insights that drive decisions.

  • Clear communication of analytical logic and model trade-offs is as vital as technical skill for product analytics success.

您将获得的技能

类别:Logistic Regression
类别:Model Evaluation
类别:Decision Tree Learning
类别:Decision Making
类别:Scientific Methods
类别:Predictive Modeling
类别:Data Preprocessing
类别:Analytical Skills
类别:Product Knowledge
类别:Research
类别:Classification Algorithms
类别:Quantitative Research
类别:Analysis
类别:Business Analytics
类别:Investigation
类别:Data Analysis
类别:Statistical Modeling

您将学到什么

  • Effective data storytelling uses clear narratives that lead audiences from problem to actionable solution.

  • Linking quantitative segments with qualitative personas strengthens frameworks for strategic prioritization.

  • Analytics pros blend technical skill with storytelling to turn insights into organizational influence.

  • Data-driven decisions need analytical rigor and clear narratives to gain stakeholder buy-in and success.

您将获得的技能

类别:Data-Driven Decision-Making
类别:Stakeholder Communications
类别:Data Storytelling
类别:Analytics
类别:Strategic Prioritization
类别:Presentations
类别:Customer Insights
类别:Business Analytics
类别:User Research
类别:Persona Development
类别:Quantitative Research
类别:Data Presentation

您将学到什么

  • Experimental validity relies on controlling bias like novelty and unequal exposure to ensure reliable and trustworthy results.

  • Power analysis sets proper sample sizes early, avoiding wasted effort on studies too weak to detect real effects.

  • Strong experiment design balances statistical rigor with business limits to deliver feasible and sound testing.

  • High-quality experiments shape better decisions, making bias control and sample sizing core data skills.

您将获得的技能

类别:Model Evaluation
类别:Supervised Learning
类别:Machine Learning Methods
类别:Transfer Learning
类别:Unsupervised Learning
类别:Prompt Engineering
类别:Applied Machine Learning
类别:Embeddings

您将学到什么

  • DAU/WAU stickiness ratios reveal real engagement frequency, offering deeper insight than raw user counts.

  • Statistical process control methods separate normal variation from true performance changes.

  • Setting benchmarks and control limits ensures accurate analysis of engagement and anomalies.

  • Systematic monitoring frameworks transform reactive analytics into predictive intelligence that guides strategic product decisions.

您将获得的技能

类别:Statistical Process Controls
类别:Statistical Reporting
类别:Data Analysis
类别:Statistical Analysis
类别:Performance Analysis
类别:Analytics
类别:Strategic Decision-Making
类别:Anomaly Detection
类别:Web Analytics
类别:Statistical Methods
类别:Descriptive Analytics
类别:Benchmarking
类别:Performance Metric
类别:Customer Engagement
类别:Business Metrics

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位教师

Hurix Digital
Coursera
286 门课程 21,864 名学生
John Whitworth
Coursera
26 门课程 1,075 名学生

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