Chevron Left
返回到 Introduction to Marketing

学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
星
13,417 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

MS

Sep 26, 2023

I found myself learning a lot in this course. I truly thank you from the bottom of my heart, thank you for the ease of learning, for the professionalism, and for the wonderful style of explanation.

筛选依据：

1826 - Introduction to Marketing 的 1850 个评论（共 2,552 个）

创建者 Tanjim U I

•

Dec 30, 2015

Best Course!!!!

创建者 Ayman J

•

Jul 14, 2025

Grate material

创建者 Mehedi H

•

Oct 18, 2024

wonderful this

创建者 SAMUEL M

•

Oct 30, 2023

very satisfied

创建者 Anas B

•

Jun 2, 2022

thanl all team

创建者 omid a

•

May 18, 2022

best best best

创建者 Carlos M M C

•

Jul 7, 2020

Muy buen curso

创建者 Deleted A

•

Dec 16, 2019

Amazing course

创建者 Nathaniel N A T

•

Aug 20, 2019

Simply amazing

创建者 Ahmad K

•

Apr 27, 2019

Great content!

创建者 Bhawesh A

•

Mar 6, 2019

Great learning

创建者 Sumanta S

•

Aug 17, 2018

Good Knowledge

创建者 Zehan W

•

Jun 27, 2018

Great course!!

创建者 Jeff C

•

Jan 24, 2017

Awesome class!

创建者 Elena L

•

Jan 7, 2017

Отличный курс!

创建者 Endrit C

•

May 5, 2016

I LOVE IT!!!!!

创建者 Vitaly M

•

Feb 9, 2016

Greate Course!

创建者 Juan S B M

•

Nov 26, 2025

Excelente!!!!

创建者 官晔桢

•

Feb 16, 2023

It's specific

创建者 Castor T

•

Nov 26, 2022

Great course!

创建者 Ieva D

•

Jun 9, 2022

Great course!

创建者 Soham C

•

Sep 13, 2021

Great Course!

创建者 natalia g

•

Apr 20, 2021

Great course!

创建者 Mohamed E

•

Oct 14, 2020

great conent!

创建者 Anthony T

•

Oct 3, 2020

Great course!