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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

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6,445 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

PE

Mar 24, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

TS

Aug 10, 2019

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

筛选依据：

1151 - Marketing Analytics 的 1175 个评论（共 1,838 个）

创建者 Dahale S B

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Jun 16, 2020

Really good course..

创建者 Joshua L

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Jun 7, 2020

Excellent professor!

创建者 Joshua S

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Jun 7, 2020

Fantastic experience

创建者 Polina K

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May 12, 2020

that was really good

创建者 MIGUEL A V T

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Apr 30, 2020

Really good content.

创建者 Lawrence M

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Oct 4, 2025

A very good course.

创建者 Priya G

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Sep 5, 2021

Well curated course

创建者 Maulidia D

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Jun 26, 2021

Really good course.

创建者 Shawky F

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Jul 11, 2020

Great course thanks

创建者 Gulnar A

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Jun 3, 2020

thank you very much

创建者 Ankita D B

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May 3, 2020

Interesting Course.

创建者 Arun K R

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Sep 18, 2016

Exceptional course.

创建者 PALAK D 2

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Sep 17, 2021

exceptionally well

创建者 Imran

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Feb 4, 2021

Highly Recommended

创建者 paulos k

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Jan 6, 2021

Excellent course!!

创建者 Shivam G

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Oct 23, 2020

LEARNED NEW STUFFS

创建者 Tawonahama C

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Sep 26, 2020

i enjoyed it a lot

创建者 Suganya.N

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Aug 22, 2020

Its is very useful

创建者 MANSI K

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Aug 13, 2020

Amazing experience

创建者 Purbasa M

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Jul 24, 2020

It was a good one.

创建者 AFZAL H

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Jun 24, 2020

I like this course

创建者 Gangone R

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Jun 19, 2020

very useful course

创建者 MICHAEL V K C

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Jun 9, 2020

Excellent learning

创建者 Antonio B

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May 10, 2020

One word: Amazing!

创建者 CHAITRA C 1

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Apr 27, 2020

very useful course