The Role of the Media

本课程是 Communicating with Presence 专项课程的一部分

位教师：Greg Burke

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3个模块

深入了解一个主题并学习基础知识。

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3个模块

深入了解一个主题并学习基础知识。

31 条评论

初级等级

推荐体验

9 小时完成

灵活的计划

自行安排学习进度

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要了解的详细信息

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作业

5 项作业

授课语言：英语（English）

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本课程是 Communicating with Presence 专项课程专项课程的一部分

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该课程共有3个模块

This course, 'The Role of Media in the Digital Age', provides a comprehensive understanding of news, journalism, and effective press relations in today's evolving media landscape. You'll learn communication strategies applicable in business and marketing contexts. Upon completion, you will be able to analyze media scenarios, develop tailored communication approaches, and understand digital marketing channels for effective messaging. No prior experience required. This course is ideal for those interested in business, marketing, or digital marketing.

Upon completion of this module, learners will be able to interpret different scenarios and determine the most appropriate communication strategy and approach for a specific situation.

涵盖的内容

7个视频1篇阅读材料2个作业

7个视频总计17分钟

The Role of the Media Introduction 2分钟
Media Made for Conflict 4分钟
More that a Watchdog 3分钟
Deal with Media or Pay the Price 2分钟
Media Relations 3分钟
There are No Secrets 2分钟
The Role of the Media Conclusion 1分钟

1篇阅读材料总计5分钟

Get help and meet other learners. Join your Community! 5分钟

2个作业总计210分钟

Single Choice Q 180分钟
Single Choice Q 30分钟

Upon completion of this module, learners will have acquired the necessary skills for recognising the different aspects of media including its definitions and role in society and how to use the tips and techniques to make a story newsworthy

涵盖的内容

6个视频1个作业

Upon completion of this module, participants will have acquired the necessary skills for public speaking as well as how to maintain attention and control in a press conference or media interview.