The Evolution of Sports Media

The Evolution of Sports Media

本课程是 Revolution in Sports Media: Innovative Strategies 专项课程的一部分

位教师：Marisa Sáenz

访问权限由 Coursera Learning Team 提供

4个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

2 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

4个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

2 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

您将学到什么

Understand the history and digital evolution of sports media
Identify key challenges facing modern media platforms
Analyze fan behavior and its impact on content creation

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

作业

8 项作业

授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Revolution in Sports Media: Innovative Strategies 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有4个模块

Discover how sports media evolved from gritty print journalism to the dazzling, interactive digital age. Trace the journey of live broadcasting as it transformed the fan experience, and explore how today’s platforms—powered by influencers and real-time engagement—have redefined how we consume and connect with sports.

Dive into the shifting media landscape, from legacy networks to digital disruptors, and uncover the rise of new players and revenue models fueling the modern ecosystem. Along the way, tackle pressing challenges like content piracy, monetization hurdles, legal battles, and the ethical dilemmas reshaping the field. By the end of this course, you’ll not only grasp how yesterday’s breakthroughs shaped today’s trends—but also where the next wave of innovation is set to take us.

Trace the origins and development of sports reporting and broadcasting. This module explores how cultural perspectives shaped early sports media, the pivotal innovations that brought live sports to audiences, and key historical moments that set the stage for today’s global sports media landscape.

涵盖的内容

3个视频2篇阅读材料2个作业1个讨论话题

3个视频总计15分钟

From Print to Radio: The Birth of Sports Reporting 5分钟
Cultural Perspectives: Comparing Europe and the US 6分钟
A short Case Study on the Australian Open 2025 3分钟

2篇阅读材料总计100分钟

Complementary Resources on The Origins of Sports Reporting 40分钟
Complementary Resources on The Rise and Innovations of Live Sports Broadcasting 60分钟

2个作业总计60分钟

History and Foundations of Sports Media 30分钟
History and Foundations of Sports Media 30分钟

1个讨论话题总计10分钟

History and Foundations of Sports Media 10分钟

Examine how digital technologies have disrupted traditional broadcasting models and fragmented content delivery. This module dives into the challenges and solutions of content aggregation, the impact of streaming platforms, and the growing influence of fan-driven content and real-time interaction in the modern sports media ecosystem.

涵盖的内容

6个视频3篇阅读材料2个作业1个讨论话题

6个视频总计36分钟

Understanding the Traditional Broadcasting Ecosystem 6分钟
Challenges Facing the Traditional Broadcasting Model 6分钟
The Fragmentation Challenge in Streaming Platforms 7分钟
How Aggregators Are Redefining the Viewing Experience 5分钟
The Democratization of Content Creation 7分钟
The Era of Real-Time Interaction 6分钟

3篇阅读材料总计170分钟

Complementary Resources on The Traditional Broadcasting Model in the Digital Era 75分钟
Complementary Resources on Solving Content Fragmentation in the Sports Media Landscape 45分钟
Complementary Resources on The Rise of Fan-Driven Content and Real-Time Interaction 50分钟

2个作业总计60分钟

The Digital Transformation of Sports Media 30分钟
The Digital Transformation of Sports Media 30分钟

1个讨论话题总计10分钟

The Digital Transformation of Sports Media 10分钟

Analyze the current sports media environment, where traditional broadcasters adapt to digital trends and digital-first platforms rise to prominence. Explore the emergence of influencers and fan-driven content, new monetization strategies, and the evolving business models that support today’s sports media stakeholders.

涵盖的内容

6个视频3篇阅读材料2个作业1个讨论话题

6个视频总计41分钟

Traditional Broadcasters: Adapting to the Digital Age 5分钟
The Rise of Digital-First Platforms 6分钟
The Rise of Fan-Driven Content and Influencers 10分钟
Monetizing Fan-Driven Content 8分钟
Business Models of Broadcasters and Over-the-top Platforms 7分钟
Direct to consumers Models and the Bundling Cycle 6分钟

3篇阅读材料总计160分钟

Complementary Resources on The Evolution of Sports Broadcasting 30分钟
Complementary Resources on The New Wave of Influencers 70分钟
Complementary Resources on Stakeholders and Business Models in Sports Media 60分钟

2个作业总计60分钟

Media Ecosystem Today 30分钟
Media Ecosystem Today 30分钟

1个讨论话题总计10分钟

Media Ecosystem Today 10分钟

Investigate the pressing issues facing sports media today, including piracy, legal and ethical dilemmas, and changing fan behaviors. This module provides practical insights into protecting intellectual property, adapting to a fragmented media landscape, and maintaining transparency, privacy, and reputational trust in a fast-changing industry.