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Macquarie University

Strategic management: Be competitive

The ability to think strategically in today’s global, high-tech business environment is critical to ensuring your organisation survives – and grows – into the future. By breaking down business strategy and value creation to its essential elements, you’ll develop your strategic thinking skills. And through structured learning activities including video lectures, quizzes, discussion prompts and written assessments you’ll discover how to improve your organisation’s competitiveness. This course focuses on the key principles behind the latest thinking in value co-creation, strategy and marketing, and teaches you how to apply them. By learning how to continuously plan, monitor, analyse and assess all that is necessary for an organisation to meet its goals and objectives, you will be better prepared to take your organisation forward in a viable strategic direction.

状态:Strategic Thinking
状态:Market Analysis
初级课程小时

精选评论

WY

5.0评论日期:Jan 13, 2021

All videos are streamlined and easy to understand. Speed of talking is just nice.

VK

5.0评论日期:May 7, 2020

The course has really helped me bu giving me ideas in evaluating the condition of the organisation as well as markets

IH

5.0评论日期:Jan 25, 2023

great course. easy to understand and emphasize on the importance of strategic management

PP

5.0评论日期:Apr 23, 2020

Great Learning new subjects, will have overarching improvement in my understanding of the subject . Thanks

VB

5.0评论日期:Jan 20, 2021

Well presented and relatively easy to understand the concepts. Suggested reference materials are excellent readings for context.

SN

5.0评论日期:Jul 22, 2020

It was a fantastic course. Helped me a lot to understand the strategies in the competitive market.

PM

5.0评论日期:Nov 2, 2020

VERY INFORMATIVE AND SKILLFUL COURSE. THE INSTRUCTOR IS A WORLD CLASS PROFESSOR IN THE FIELD OF STRATEGY. THANK YOU

VT

4.0评论日期:Jan 7, 2021

Some of the spelling in the course are incorrect. Please check. Overall good course.

JQ

5.0评论日期:Aug 6, 2022

Excellent course - I like the way the course is taught, combining lecture with real world examples.

JW

5.0评论日期:Jul 15, 2020

This course covers a lot of concepts and frameworks on a introductory basis, and plenty of examples to give the learner balanced learning perspectives and real world applications

NY

5.0评论日期:Jul 11, 2021

Very informative and useful especially for corporate strategist and entrepreneurs

JN

5.0评论日期:Jul 12, 2020

I love how this course expanded my horizons on the area of strategic management and innovation thinking.

所有审阅

显示:20/74

Mudasir Chaudhry
5.0
评论日期:Jan 15, 2020
Lucas Htut
5.0
评论日期:Oct 10, 2022
Sanju Shiwangana
5.0
评论日期:Mar 2, 2021
Nicola Dorrington
3.0
评论日期:May 30, 2020
Tiruna Rajan
5.0
评论日期:Jan 3, 2022
Mario Barrera
5.0
评论日期:Apr 25, 2026
Pradeep Kumar Vasan a/l K. S. Vasan
5.0
评论日期:Jan 15, 2021
Michelle Su
5.0
评论日期:Jan 16, 2021
Nasir Karmiani
5.0
评论日期:Nov 13, 2021
Jafed Encinas Garcia
5.0
评论日期:Jul 5, 2019
Dhinesh A D
5.0
评论日期:Jan 7, 2022
Jolene Wong
5.0
评论日期:Jul 16, 2020
Bernard De Villepin
5.0
评论日期:Oct 7, 2019
Eduardo Gil Bartolozzi
5.0
评论日期:Jul 27, 2021
Venkatagiri A/L R. Balakrishnan
5.0
评论日期:Jan 21, 2021
HARESH PERSAATH A/L SELVAKUMARAN
5.0
评论日期:Jan 31, 2021
V TEJASH KUMAR
5.0
评论日期:May 8, 2020
Paul Mitau
5.0
评论日期:Nov 3, 2020
PP Prasad
5.0
评论日期:Apr 24, 2020
Jude Nadales
5.0
评论日期:Jul 13, 2020