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Università Bocconi

A Scientific Approach to Innovation Management

How can innovators understand if their idea is worth developing and pursuing? In this course, we lay out a systematic process to make strategic decisions about innovative product or services that will help entrepreneurs, managers and innovators to avoid common pitfalls. We teach students to assess the feasibility of an innovative idea through problem-framing techniques and rigorous data analysis labelled ‘a scientific approach’. The course is highly interactive and includes exercises and real-world applications. We will also show the implications of a scientific approach to innovation management through a wide range of examples and case studies. This video is part of a project that has received funding from the European Research Council (ERC) under the European Union’s Horizon 2020 research and innovation programme (Grant agreement No. 101021061)

状态:Big Data
状态:Strategic Thinking
课程小时

精选评论

HR

5.0评论日期:May 13, 2024

amazing and very useful course in growing one's career graph professionally

IP

5.0评论日期:Nov 8, 2020

When intuition is not enough and data are almost everywhere, managers should use these techniques.

JS

5.0评论日期:Apr 4, 2026

This course is very useful in scientific as well as for teaching

WC

5.0评论日期:Dec 1, 2019

Establishing fundamental Ideas about making a solid decision in the world of uncertainty and ambiguity.

FC

4.0评论日期:Apr 9, 2020

course well done in terms of pace and content.as improvement point teachers could schedule few times boxed windows with studens for Q&A more interactive

A

5.0评论日期:Apr 1, 2026

Exceptional one. I was completely in agreement with all the course contents. 100% human brain is used in this. Brilliant one.

所有审阅

显示:20/38

Alessandro Camnasio
2.0
评论日期:Apr 28, 2020
Gregorio La Rocca
5.0
评论日期:Feb 4, 2020
P RAJA RAMANA RAO
5.0
评论日期:Mar 20, 2026
Adriana Coca
3.0
评论日期:Mar 23, 2020
Sarah Vaz
5.0
评论日期:May 3, 2020
Willi Chiang
5.0
评论日期:Dec 1, 2019
Omer Aslam
5.0
评论日期:Apr 6, 2026
FEDERICA BRUNI
3.0
评论日期:Nov 9, 2020
Shailendra Kumar
5.0
评论日期:Apr 4, 2026
Smirnova Anna Vadimovna
5.0
评论日期:Jul 10, 2022
Dario Battacchi
5.0
评论日期:Apr 27, 2020
Andrea Mauri
5.0
评论日期:Oct 19, 2020
6da8473c-10fa-4e06-b3d6-109056d13002 anonomous
5.0
评论日期:Apr 2, 2026
Emanuele De Candia
5.0
评论日期:Apr 25, 2022
IURIE POPA
5.0
评论日期:Nov 9, 2020
Johan Wastring
5.0
评论日期:Apr 11, 2022
Harish R
5.0
评论日期:May 14, 2024
Jang Bahadur Singh
5.0
评论日期:Apr 4, 2026
Michele Valentini
5.0
评论日期:May 12, 2020
Bhupendra Singh
5.0
评论日期:Apr 10, 2026