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学生对 IE Business School 提供的 Pricing Strategy 的评价和反馈

4.7
1,060 个评分

课程概述

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. Along this course, you will learn pricing strategy key concepts such as pricing psychology, price discrimination, willingness to pay of customers, optimal price and price elasticity. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can influence customers in order to drive the highest possible price for your product....

热门审阅

SV

Nov 12, 2016

Very Good course on Pricing. Relevant real-life examples. Great articles on theory and examples. Would definitely recommend to anyone. Enables one to have a quality discussion on pricing.

CT

Jun 20, 2017

In my opinion it is the best course in the specialization. Excellent sources articles and book to study and expand the price knowledge. The course gave enough encouragement to learn more.

筛选依据:

201 - Pricing Strategy 的 225 个评论(共 232 个)

创建者 Eileen M

May 4, 2016

The lessons are valuable. My issue is that when I passed the quiz, I was unsure which 2 I got wrong and wanted to know for my own information.

Thank you

创建者 Cullen T

Dec 4, 2019

Some of the content wasn't accessible, and sometimes the music over the talking made the discussion hard to hear, but otherwise a great course

创建者 Ahmed N

Jul 25, 2019

It is very useful but full of mathematical complications i would rather to focus more over strategies. Nevertheless i have learned a lot

创建者 Willy P B

Aug 10, 2016

Curso interesante y de utilidad pero con fallos en las lecciones.

Los exámenes son difíciles y requieren cálculos con excel

创建者 Pravaal S

Oct 3, 2017

I didn't know how much science goes behind pricing. This course was an eye opener. Keep up the good work team.

创建者 Kunal S P

May 23, 2020

Learning advance pricing strategy from Prof. Martin Boehm was a wonderful experience. Thanks to Coursera!!

创建者 Anand V G

Apr 9, 2020

Its a very good course to understand various facets of pricing .Explanation through video is fantastic .

创建者 Bhashkar K

Apr 17, 2019

Very Good course on Pricing. Relevant real-life examples. Great articles on theory and examples

创建者 Carole R

Dec 18, 2017

This course was very clear, all was well explained and well documented with many readings.

创建者 Nikhil H C

May 5, 2020

The Concepts could have been more elaborately explained. Especially Price discrimination.

创建者 Erico R

Jul 3, 2016

Pretty good introduction to the subject.

Well qualified instructors as well.

创建者 Abiru

Oct 24, 2020

please check on the weblinks for most of the readings, the seem to be down

创建者 Paulo Y C

Mar 12, 2017

Good introduction but nothing news have been presented

创建者 Luciano R

Aug 1, 2020

It was good, dynamic, but nothing too new for me.

创建者 Supramavi

Mar 26, 2017

Good introduction course with great lecturer.

创建者 Madhavi N T

Oct 23, 2017

The course explained the strategy behin

创建者 ZHANG L

Jun 5, 2016

worthy enrolling this course.

创建者 Ahmed A

Nov 15, 2019

Informative and enhance my k

创建者 Subir K G

Oct 30, 2018

Need more details of pricing

创建者 Vinitt J

Aug 13, 2019

Great course

创建者 Anirudh M

Apr 30, 2020

amazing!

创建者 NITYANAND K

Mar 13, 2019

e

创建者 sagar v

Sep 3, 2017

Couldn't access all the materials that were available in the course. I don't mind reading articles but supporting the articles through lectures would have been useful

创建者 Bhavik M

Apr 3, 2016

A decent course, perhaps not as interesting as the previous one. But definitely very innovative and informative

创建者 Tong瞳

May 8, 2016

useful informations but not very helpful for practical situations.